Category Archives for "Uncategorized"
Digital Marketing Pricing Model | What To Sell and How To Price Your Services
When agency owners start selling their thinking, they aren’t really sure how to charge for it cuz they are used to just selling their time. Well, as you begin to package your IP (intellectual property) into things like training, programs, workshops, consulting, coaching, courses, and more… Pricing can be a little “mysterious”. I get it. Well, in this episode […]
Continue readingDeath By Standard Operating Procedure (SOPs)
SOPs are overrated. There I said it. The number of digital and creative agency owners that I talk to that think SOPs (standard operating procedures) are the “key” to removing themselves from their business have it all wrong. I know, cuz I’ve been there. You learn of SOPs and start documenting everything you do. The problem? You do too much stuff […]
Continue readingShow New Clients What To Expect
The gap between when a new client gives you the money and when the meaningful work starts, is when the new client relationship is made or broken. Showing up to your new client kickoff call without a plan puts you at risk of starting the relationship off on the wrong foot. This can lead to refunds. Scope creep. Projects […]
Continue readingHow We Set Goals In Our Agency
In a recent podcast interview, I got asked how we set goals.In today’s video I wanted to give you a glimpse into the high-level process we use as well as many of our clients.There is one KEY ingredient to our goal-setting process that has changed how we set goals and make sure we hit them.Honestly, […]
Continue readingMy Highest ROI Habits
“How do you spend your days?””What does your week look like?”No joke, I love hearing how successful people organize and manage their day.Stop lying, I know you do too.So, it got me thinking…Which of my which habits are the highest Return On Investment (ROI)?So, instead of walking you through my day or week…I wanted to […]
Continue readingAgency Stuck In Fulfillment?
Stuck in fulfillment with your agency clients?I just put together a training on the 6 mistakes digital and creative agencies make that have them stuck in fulfillment unable to grow profitably……and the 6 steps to fix it.Here’s what I’d like you to doStep 1: Watch the trainingStep 2: Use the link below the video or […]
Continue readingHow to Price Your First High-Ticket Consulting Program
Pricing.It’s a challenging topic for so many owners.Especially when you’re launching something new to your clients or your market.Should you price hight?Low?Free?In today’s video I shared a snippet from one of our weekly coaching calls inside of our 90 Day Foundations Program discussing how I’d think about and approach pricing your first high-ticket consulting offer.Oh, […]
Continue readingWhy Do Organic Marketing?
Why do organic marketing? In a recent coaching call, we covered this and I wanted to share a short snippet from that call to discuss where I see most people get it wrong when it comes to doing organic. What do I mean by organic? If you want to build an audience, influence and authority you have to […]
Continue readingImprove Your Virtual Training
The way in which we create and consume content continues to radically change. 2020 only accelerated that by like 2 years. lol. We’ve all been on a ton more zoom meetings. Events have gone virtual. Workshops? Virtual. People are consuming more educational and entertainment content online than ever before. So, we want to 1) stand out and 2) make sure out […]
Continue readingPut Your Clients Second
Join our Free Group Of Agency Owners Looking To Grow and Scale – http://altagency.com/groupEach and every week we offer up free training and resources to help you grow.I’m betting you know what that feels like.In today’s video, I want to share a counterintuitive concept to doubling your income from your agency.And it starts with putting […]
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