Run a leaner, more profitable expert-led service business
in just 15 minutes a week

Two free emails a week with the workflows, playbooks and experiments I’m running with clients and in my own business, so you can create real leverage in your business.

Join 12,133 founders and service business owners

SELLING SERVICES HAS CHANGED

The way clients buy services has changed.

Your clients want to know what they're getting, and when. Nobody wants a bloated retainer, or full-service work that takes months to show anything.

HOW MOST SERVICES ARE SOLD

Full-service and à la carte retainers

OUTCOME

"Support" with no clear finish line

DELIVERABLES

Whatever comes up that month

TIMELINE

Results "in a few months," maybe

PRICE

Billed monthly, open-ended

WHAT YOUR CLIENTS WANT TO BUY

A productized offer

OUTCOME

A clear result, named up front

DELIVERABLES

Specific assets they can see, listed on the page

TIMELINE

Delivered in a set number of weeks

PRICE

One fixed price, agreed before you start

What clients say

Founders who stopped trading more hours for more revenue, in their own words.

Moved from 1:1 done-for-you work to a group program in 31 days

“It was easily the best investment I made in my business. Just the pre-selling of my new program allowed me to step away from 1-on-1.”

Chris Baylis

The Sponsorship Collective

Shifted from draining 1:1 work to programs, and earned $85K in 3 months

“The early part of the process was helping us unlearn what we had been doing for decades.”

Rich Mulholland & Justin King

Missing Link

“I sold my first offer for four and a half K. That's the same price as our old custom work, but I'm fulfilling it on my own without a team. And it feels awesome.”

Skye Khilji

Active Engine

“In the fourth quarter of 2024, they literally helped us add over a hundred thousand dollars in revenue that we would not have had had it not been for AltAgency.”

Jonathan Mast

White Beard Strategies

“My business, my life, my marriage and the way I show up for my kids has been transformed as a result of getting out of the prison I was in with a traditional agency model.”

Justin Shaw

Driven For Growth

“For the first time in seven years, I took a whole week off and didn't check in with the team once.”

Lori Bower

BowerComm

“I let my business run me at the big seven figure stage. Now I run the business based off of the constraints that I place on it.”

Casey Richardson

Craft Agency Group

“Greg doesn't just have these high-level principles. He actually has a built-out system and a process for you to follow.”

Nick Magnuson

Glacier Rock Media Group

“Since the start of the year, I haven't worked a single weekend. I have Fridays, I call it flex Friday, where I don't have anything on the calendar.”

Rob Dietz

Dietz Group

“I work three full-time days at this moment, but still the agency is growing. I've mapped out my ideal week. I'm no longer stuck in client fulfillment.”

Sander Touw

Webcrafter

“I’m at our retreat, we’ve done the ATVs, we’ve gone all around, and I haven’t fielded a single question for my team. I haven’t spoken to a single client. I’m just here, present, in the moment.”

Nathan Kloster

Dunnwysely

“I got crystal clear on how to productize my IP in a way that actually scales without duct taping things together.”

Victor Sirgado

Paramount MD

“My biggest win is really being able to productize my service and standardize the number of clients I’ve been getting per month. By productizing, I was able to run ads, and that’s really helped me create a consistent flow of leads every month.”

Lindsey Christian

Soblu

“I freed up a lot more of my time. I started enjoying the business more, visioning again, dreaming again about what was possible for my agency.”

Jessica Krewson

designKREW

See all reviews →

When you're ready to make the shift

Two ways to work with me directly. Pick the one that fits where your business is right now.

✓ Signature framework

✓ Income streams

+ Recurring revenue

2 weeks · 3 live workshops

The Productize Sprint

In 2 weeks, we'll turn your services into one program you can sell every prospect, map your method as a visual framework that sells it, and add a recurring revenue stream plus other ways to monetize what you know.

$5,000 $3,500 · 3 spots left at this price

Drafted the new onboarding flow. Can you poke holes in it before I hand it to the team?

G

Greg

Looks solid. Cut step 3 and let the intake form do that work, then ship it.

1:1 with Greg · month to month

1:1 Strategic Advisory

Make better decisions faster. Run your offers, pricing, hires and systems past me on Slack in real time and get quick feedback from someone who’s helped 950+ service businesses.

$1,500/month

Learn more →

I've been where you are.

I'm Greg Hickman. I spent years building funnels and automation for people like Dan Martell and John Lee Dumas, and grew my own agency to nearly $700K a year doing custom work for everyone.

From the outside it looked like success. Inside, every project ran through me, and I hated the business I'd built. So I walked away, productized what I knew, and rebuilt AltAgency on a lean model.

Since then I've helped 950+ service businesses make the same switch to one clear offer, simpler delivery, and systems and AI doing the heavy lifting. I still run my business the way I teach it.

I'm into systems because they give me more time for the things I love, like being with my family and riding my bike.

12

years self-employed

22

years in the agency world

950+

service businesses

Read my story →