Category Archives for "Uncategorized"
Consistency Is The Ingredient For Success In Your Agency
Wanna hop inside one of our client intensives with our Academy clients? We meet with our Academy clients 4 times per year in person where we cover the latest training in client acquisition, sales, delivery, systems, automation, etc. But we also cover key lessons we learned in our business in an “open the kimono” style session […]
Continue readingGrow Your Agency By Slowing Down
4 times a year we bring our private clients together to work on their business for two powerful days and plan their next 90 days. During that time we open up the kimono and share what’s been working for us and the lessons we’ve learned in our own business. I wanted to share a short […]
Continue readingYou Are The Marketer In Your Agency
“I’m really good at helping my client market their business but I never get around to doing it for myself” Have you found yourself saying that to yourself? Week in and week out I talk to agency owners who would actually be growing if they just did for themselves what they do for their clients… But, they never […]
Continue readingFallen out of love with our work?
Building and growing an agency can be tiring and exhausting. IF designed incorrectly you can easily find yourself feeling like an employee with as many bosses as you have clients. If you’ve been there, you may be in a spot where you’ve thought of closing the doors, getting a job, or doing something entirely different. We’ve had many […]
Continue readingHow to narrow down your avatar
Having a hard time narrowing down who you serve? Our client Seth joined our program and as a full-service web design agency, he has always had a hard time zeroing in on who he served. He’s had clients in all markets, industries, you name it. If this sounds familiar, you’re probably like Seth… In a spot where the only […]
Continue readingDon’t Do Paid Discovery – It’s A Temporary Fix For Your Agency
Want to productize and systemize your business? Ask most gurus and they will tell you to “sell your thinking” which is brilliant. But when they share the “how” and that = selling “paid discovery sessions” or “audits” … watch out. If you were giving way the strategy before this is totally a step in the right direction but […]
Continue readingThe Truth About Retainers For Agencies
Wanna know the truth about retainers for agencies? z Well, monthly recurring revenue is often claimed as “the holy grail” for agencies. The problem? Most agencies don’t do them correctly and worse…the people teaching and selling how to have a successful agency via introducing MRR….haven’t figured out how to deal with the client churn. Believe me, I’ve fallen […]
Continue readingDesign Your Agency For Any Economy
If you’ve designed your agency to be an “outsourced marketing department” – ouch. This idea sounds good in theory, especially in the early startup phases of your business. But, very quickly this can backfire… And it’s not just because the economy is good or bad. That wouldn’t matter. In this video, I’ll break down how to design your agency the […]
Continue readingFull Service Agency vs. Specialist
If you’re a full-service “generalist” agency you’re wearing invisible handcuffs that’s capping your growth. Think about this… If you need brain surgery are you going to see a general surgeon or a brain surgeon? Seems obvious right? When your prospect has a problem, they will be more willing to pay a premium for a specialist. It will […]
Continue readingNew Client Onboarding For Consulting Agencies
For most agencies, profit is lost in the new client onboarding experience. Mainly because it’s inefficient. Too many calls. Clients aren’t ready when they show up. Well, guess what? That’s your fault. Your onboarding experience should be choreographed like you were trying out for American Idol and this is your one shot at making it to the next stage. I put […]
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