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Full Service Agency vs. Specialist
If you’re a full-service “generalist” agency you’re wearing invisible handcuffs that’s capping your growth. Think about this… If you need brain surgery are you going to see a general surgeon or a brain surgeon? Seems obvious right? When your prospect has a problem, they will be more willing to pay a premium for a specialist. It will […]
Continue readingNew Client Onboarding For Consulting Agencies
For most agencies, profit is lost in the new client onboarding experience. Mainly because it’s inefficient. Too many calls. Clients aren’t ready when they show up. Well, guess what? That’s your fault. Your onboarding experience should be choreographed like you were trying out for American Idol and this is your one shot at making it to the next stage. I put […]
Continue reading2 Systems To Get Time Back In Your Agency
While we can talk about all the whiz bang funnels and automation most of it isn’t needed. As an agency owner, the thing that will get you your most time back is well… Systemizing the areas where you spend the most time. I know, 🚀science, right? In this video, I break down the FIRST two spots you should install […]
Continue readingGrowing Your Consulting Business Comes with Trade Offs
When it comes to your fulfillment. You can’t be Good, Fast and Cheap. There is always going to be a trade off and you won’t have all 3. Which 2 will you choose? When you have a problem you’re trying to solve, again you have to make a trade-off to get the solution you’re looking for. You can solve […]
Continue readingWhether Business Is Good or Bad, It’s Because Of These 3 Areas
If you’re like me, when things weren’t going well in the business I’d double down and say things like… “If I work more and harder it will get better”. That has me working nights and weekends and robbing my family of time I should have been for them. Yet, when things were good…I’d say things like… “Man, I don’t […]
Continue readingMake decisions based on metrics vs feelings
We entrepreneurs are emotional creatures.It’s very easy to get caught up in our feelings and take action (or not act at all) based on feelings. The problem is – if you make decisions based on feelings you can easily make things worse and put yourself into one of those downward mental spirals. I’ve had those before and […]
Continue readingGetting Through Hard Times In Your Marketing Agency
As an agency owner, this is not a time to pull back. I’ve spoken to a few folks that are so afraid that they are essentially putting their business on hold……mind you they are “holding” in a position they are already not satisfied with. I don’t mean to make light of the situation, cuz it’s serious…but what’s […]
Continue readingHow To Grow Your Agency In A Recession
There is a lot happening in the world right now and it’s not just agency owners that are afraid. While there is a lot of uncertainty with the market and all that, sitting back and “hoping” things all figure themself out is not a great strategy. I put together a training that I did inside our […]
Continue readingHow We Coach Our Clients (Our Promise)
Some people hire coaches and think that by the action of hiring the coach their life will be different. Then they don’t implement and complain about their lack of results. Investing in a coaching and mentorship program involves two parties. I get people all the time that say “well what sort of guarantee can you […]
Continue readingTop 13 Insights From 2019
I know we have about 30 days left in Q1 and all but when you learn valuable lessons you want to carry them with you so you don’t make the same mistakes twice. In this episode, I wanted to share my top lessons (lucky number 13!) that are guiding how I execute the rest of […]
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