Growing Your Consulting Business Comes with Trade Offs

What's going on guys, Greg here and in this video actually want to bring you behind the scenes again into another training I did for our clients. Really breaking down the way in which we make commitments and then the three areas that we have call it currencies that we have available in order to pursue and chase the results that we want to get. So whether you're trying to hit a certain revenue number or you're trying to lose weight or launch a new program, whatever that is, there are really three areas that we need to commit to in order to get that result the fastest and with the most confidence. Yet the challenge with these three areas is in some way, shape or form, you will have to make a trade off and there will always be trade offs if you want to have a certain type of business while you're going to have to sacrifice and trade off doing other things in your life and or your business because you can't do everything all at once as you probably have experienced....And so I wanted to dissect how we approach this in our business. And what we shared with our clients when it comes to these three areas and really making the trade offs that you're going to have to make at some point in order to get the results that you want. So let's hop in and I wanted to quickly jam on a, a specific topic with you, something that I've been thinking about and that coincidentally came up in, uh, two different podcasts that I have been listening to recently. Um, and just wanted to make sure we're streaming here. So forgive me with my phone. Also caveat. Um, I just moved into a new office and as you can tell if you can't hear the audio or the echo sucks, I need to get some sound panels. Um, and also I need to work on the lighting because wherever this shadow is coming from, I haven't quite figured it out yet. Uh, so I apologize for that. I'm going to get that sorted, bring in some, some lighting to make this thing better. Um, but man, that is really horrible.

Just looking at my screen here that has really horrible, well, good thing that I'm going to be sharing my screen here in a second. So here's the dealio. Uh, I wanted to talk about this notion of tradeoffs. Um, and you're all gonna if you all probably understand this, um, to some degree, but I want to kind of emphasize a few things when it comes to trade offs because many of you guys chose to come into this program and maybe other programs along the way that you're investing in and you have to make a commitment or choose to commit and really one of three areas in order to get to the result that you want. And, um, I want to kind of look at this from, you know, jump over the iPad and, um, I'll make sure that I bring this guy up here. So, uh, just so I'm still here to you. So there's really three areas and when you, when you want to get any sort of result, uh, what I've found is that there's really, there's really only three things that you have to commit to. And ideally like the always have to commit at least one. Um, and I some cases if you want to move faster or kind of more guarantee your results, you, you do two or three of them. And those things are, uh, first is money. So you can choose to accelerate your results by investing in a program or investing in a coach or a mentor or buying something or investing in a service that helps you get to the result faster. There is time. And then lastly, there is energy and I'll say effort.

Now, there really isn't like if you, you say you want something and you aren't willing to commit money, time and, or energy or effort, what you're really doing is you're surrendering the outcome to external sources. Meaning you're hoping that the result is going to fall on your lap. Um, think about things like, okay, like I designed my signature service and I got to go sell it. And like, you know, I put up a landing page and I just hope that people see this page and buy like, yes, you did a little bit of the work, you invested a little bit of, of your time and maybe your energy and effort, um, but like to go to the, to the next level, you're probably going to need to invest more time, more energy and effort to the point where you can't just hope people find this page.

You have to go out there and let them know about this page. Let them know about your signature service, have a conversations. Right? Um, and because in this program, we're not talking about like jumping right into ads because you shouldn't be doing that. If you haven't really validated your signature service yet, then we're kind of not really focused on an investment of money, say in paid traffic, but you invested in getting clarity by coming into this program. You're, you've invested maybe in team members, uh, a VA or someone to help, you know, take things off your plate. And so what my point is if you want a specific result and you're not willing to commit to any one of these three things, you are surrendering control. And when you surrender control, basically you're just letting other people decide for you and you're going to hope that that result falls in on your lap.

And so when you want to take control, you know, from a, from a perspective of like getting a specific result, we need to think about, well what are the, what are the resources we have right now? Each and every one of you are going to be different. Some of you are going to be in a position where you might not have the appropriate amount of money to do the thing you want or to get the type of help that you need. Um, so that means we need to, we need to use more of our time, right? We need to use more of our energy and effort in order to get to that. Obviously if you just dedicate time, but you're not really trying hard, we're now removing, you know, one of one of these factors. So the more that you can go in on each of these three, the more likely you're going to get your result. And also with speed, you've all probably heard or seen this diagram before. Um, you've probably seen people talk about, uh, the, you know, the cost, the cost of getting something. Well, everyone wants something fast.

[inaudible]

they want it cheap, but they also want it good in some cases. Great. You can't actually have all three is kind of where this whole idea really started to come from is okay, well you can't if you want things to be, um, if you want it to be fast and you want it to be good, like if you want it to be fast and good, it's not going to be cheap. Right? If you want it to be cheap and good, well it's gonna tolerably take a lot of time. And if you want it to be fast and cheap, it's not going to be good. So you can't really get the result you want with having all three of these. Whereas when you want a specific result, you sort of have to commit to giving it your time or your money or your energy and effort and ideally all three if you can, because that will just more guarantee your success.

And one of the things that this kind of brings to mind that I think is the real kind of crux of this conversation is this creates a situation where we really need to look at the tradeoffs, right? Okay, well, um, I don't have the money. Say I want to go hire a certain person that's going to be able to help me get the result faster, which means I need to trade more of my time and more of my energy and effort. And if I'm trading more of my time and my energy and effort to get the thing that I want because I don't have the money to go invest in the person to help, I'm probably going to have to make sacrifices in other areas of my life. Right? Well, if I'm adding more time here, you know, if I'm adding more time here, that means there's another area of my life in which I'm going to have to subtract time, right?

Maybe I can't go spend much social time with my friends for a little while until I get this thing that I'm trying to get because I need to add more time into that bucket. We all obviously have a limited amount of time. It's the only nonrenewable resource, right? So we need to look at this thing of, of tradeoffs and the, sometimes we're going to be looking at this situation from a, you know, from a constraint like, Hey, I don't have the money, which means I need to focus on the, you know, my using my time and my energy and effort. But then where like the think of that, like a bank account, like if I'm withdrawing time and energy from, you know, the bank of your me, what, where else is there going to be, um, you know, is there going to be a deficit somewhere else?

Is there going to be a lack somewhere else? And really like what I want you guys to start thinking about is, you know, when you choose time and, or any one of these time and, or money and, or energy and effort that has to come from someplace, which means it's probably going to be taken from somewhere else. And, uh, in some cases you'll need to go through a sprint of, you know, investing in a lot of your time, energy and effort into one thing and sacrifice or trade off the maybe the going out with your friends or the eating out or the, you know, whatever, you know, going on a vacation, short term for the longterm benefit. Um, and the story that I was listening to was a podcast by signing an Alex for mosey and he built basically in like three years, built a like a company that's on like a 75 million annual run rate and he is a workaholic or it's really, really hard to know children like loves what he does.

And he did this whole episode on, you know, you like we see what other people have, right. And social media makes us very easy for us to see what other people have and we start to maybe want some of these things but we want to want them. We're not actually willing to do the work. And he did this whole episode where he's like, a lot of you guys are saying you want to have a business like me. He's like, but you're not willing to get up at three 30 in the morning every day and you're not willing to, um, like be in bed by seven and not willing to not drink alcohol and not willing to, you know, list goes on. Of all the things that like in order for him to be able to build a business like he built, like those are the, he made sacrifices and tradeoffs like going out to dinner with friends.

Like if he had his best friend in town, the best friend came over for dinner and the best friend knew that they didn't drink, knew that they were going to eat dinner at five 30 and knew that they'd all be in bed by like seven, seven 30. And like, that's just the way it is. That's how they operate. And so they're willing to say, Hey, like either you come and hang out our way or, um, we're not going to hang out at all. Or you know, we, that's just something that we've chosen to give up in order to achieve the result that we want. And that means right now we need to go hard and do it in this way. That's what we've committed to. So they've committed all of their, um, all of their, you know, capacity, time, money, energy, effort and resources to that outcome, which means they again, make sacrifices in other areas of the life, many of which maybe you know, his audience in this case.

Like if you're looking at someone you're like, Oh man, it'd be great to have those things. Like I want those things. And in your mind you're saying you want it, but when you find out what it really takes to actually get there, you're not willing to commit the countless amount of money that was invested in order to figure that out or the amount of hours that this, these people are working, the amount of energy and effort like the die hard like Navy seal type mentality that some of these big players have that you either need to adopt and or um, you know, depending upon the type of level that you're looking at. So obviously depends on who you're looking at. But there is going to be a trade off and kind of higher level point of this message is like make sure that one, you don't want to want these things that you actually are going after things that you want.

And then you need to look at your own current situation and say, okay, I'm going to have to commit to at least one of these things. If I can do two or three, the more likely I'm going to succeed and also succeed faster. And where am I able to lean into one of these three things? Is it going to be my, is it going to be by money? Right? I just invested in, uh, you know, I've invested in mentors before, upwards from 10, $10,000 programs to $40,000 a year programs because I wanted to invest money to shortcut the learning curve, right? But in order, once I make that investment, right, so you make the investment, you've made the investment into this program, you don't just like watch the video and have the result, right? You still need to dedicate time to implementing the things that we're teaching you.

And the amount of energy and effort that you bring to those activities is going to have a, uh, a very strong correlation to the result that you're going to get. And so the more likely that we can, or more often that we can commit our time, our energy and effort and our money towards the, the results that we want, the more likely we're going to get there. But they all come with tradeoffs. So as you start choosing and figuring out what you want this business to become for you, and whether it's not just business but like life and health and all those things, you need to start identifying, well what are the trade offs that are gonna have to be made in order to get there? Um, and if you want something and you're not willing to make a specific trade off that is going to be required of you achieving that result, you need to readjust your goal or else you're just going to constantly feel defeated and not be happy with where you're at.

So every result that you want to have in life is going to come with a trade off and you're going to have to, if you want to increase your odds of getting it and the speed in which you can get it, the commitment of these three areas is critical and the more the better. But you're not, if you don't commit to any one of these three things, you're just putting control in somebody else's hands and you're hoping that this situation is going to change. Let's not hope, let's take control. And figure out what trade offs you are willing to make and not willing to make and lean into the areas of research, resources and or resourcefulness that are going to help you get there. If you want to launch a group consulting and coaching arm to your agency, I put together a step by step training to show you how you can add three to 10 clients paying three to 10 K in the next 90 days. Visit all agency.com forward slash hybrid and register the free training today.