Author Archives: altagencycom
Author Archives: altagencycom
We’re simplifying our business. I wanted to share this video with you. It’s about why we’ve been stuck at between 1 and 2 million per year. And the thing is, I’m devoted to telling you the “ugly truth…” This means you’re going to have to bear with me while I talk about mistakes we’ve made and how to […]
Continue readingI invited Joey Coleman to an interview.If you don’t know Joey, he’s the author of “Never Lose a Customer Again: Turn Any Sales Into Lifelong Loyalty in 100 Days.”And since we’ve been talking a lot this week about retention and raising the LTV of your clients…I thought you might want to check out the video […]
Continue readingYour clients don’t pay you to do work.They just want results. They literally don’t care how the results happen. If you had a big red “results” button on your desk, and it took you one second to press it, and you pressed it, and then wrote them a $10,000 check, they wouldn’t care. They’d pay […]
Continue readingWant to hire a salesperson? For many agency owners, the answer is yes. But, are you ready?When I was trying to get out of sales, I went and got a lot of help.We engaged a lot of sales consulting firms and got a lot of advice.The results… were mixed.It was the kind of advice that […]
Continue readingAcquisition is only one part of the puzzle. The more profitable piece of the puzzle is called RETENTION. Retention is where real revenue is generated. And it’s where your clients become more valuable. That $5,000 client can easily become a $25,000 client with the right retention strategies.
Continue readingWant to know how to make an irresistible offer?It’s not about how many hours you work or how painstakingly you customize the proposal.It’s not about how responsive you are to the client’s every whim.And it’s certainly about lowering your prices.None of that matters.Watch now to see what matters.
Continue readingSomeone stole $12,000 worth of my gear from my studio. So, I wanted to share the lessons I learned from the experience. No, I can’t tell you how to not be robbed. But, I can tell you what my current situation is, what I’m doing about it, and how I’m trying to put it into perspective. Hopefully, this serves […]
Continue readingThere are 9 types of emails we send to our newsletter each month.I recorded this video just before our Academy intensive kicked off last month.It’s about the “email playbook.”In the Mastermind, we talked about all kinds of content that nurture the right kinds of prospects right into your waiting arms… while disqualifying the ones who […]
Continue readingThe best way to increase LTV (Life Time Value) is to take an existing client and turn them into a repeat client. AKA “Have an upsell.” An upsell that increases LTV will:Insulate you from the costs of paid trafficIncrease MRR (Monthly Recurring Revenue)Stack client success upon client success“But Greg, what goes into creating an upsell?” I hear […]
Continue readingIf you want more leads that turn into clients, this video will walk you through how I get leads that turn into clients every week.
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