The best way to increase LTV (Life Time Value) is to take an existing client and turn them into a repeat client.
AKA “Have an upsell.”
An upsell that increases LTV will:
- Insulate you from the costs of paid traffic
- Increase MRR (Monthly Recurring Revenue)
- Stack client success upon client success
“But Greg, what goes into creating an upsell?” I hear you ask.
Before you can increase LTV you need clients.
And, unless you want to be stuck fulfilling 1:1 with your clients — every whim, every creep of scope, every custom proposal — you’re going to need a repeatable “core” offer.
The core offer = step 1.
Upsells come after.
Download the workbook I mentioned from the video here: altagency.com/upsell