Productized: A Marketing Agency For Custom Home Builders

Spencer reached out after coming across some of our content. He’s not a client or anything, but he is the CEO of Builder Funnel, a very niched-down agency for remodelers and custom home builders.

Watch the interview I did with him where he talks about how he went from fulfilling 1:1 custom… to selling a standard package and process.

In this video we cover:

  • Focusing on a niche
  • The evolution of his offer (It wasn’t a strong offer at first).
  • Why they did 1:1 fulfillment for 10+ years
  • The straw that broke the camel’s back