Dead Simple Marketing Strategy (Online Business Owner)

I want to introduce you to a model I learned from Taki Moore and Josh McKitterick.

It’s called the 4-Mat model.

A school teacher named Bernice McCarthy developed it in the 80’s, to better communicate the ways in which people think.

It works by helping us give better answers to these questions:

  • Why?
  • What?
  • How?

I’ll break the whole thing down in this video.