Dead Simple Marketing Strategy (Online Business Owner)
I want to introduce you to a model I learned from Taki Moore and Josh McKitterick.
It’s called the 4-Mat model.
A school teacher named Bernice McCarthy developed it in the 80’s, to better communicate the ways in which people think.
It works by helping us give better answers to these questions:
- Why?
- What?
- How?
I’ll break the whole thing down in this video.