Dead Simple Marketing Strategy (Online Business Owner)

I want to introduce you to a model I learned from Taki Moore and Josh McKitterick.It’s called the 4-Mat model.A school teacher named Bernice McCarthy developed it in the 80’s, to better communicate the ways in which people think.It works by helping us give better answers to these questions:

  • Why?
  • What?
  • How?

I’ll break the whole thing down in this video.

Greg Hickman

Greg Hickman

CEO & Lead Mentor

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