The premiere program for agency owners, service providers + consultants creating a business that gets you paid for your expertise.
Everything you need to transform your expertise into profit, your time into freedom, and your services into a system.
The AltAgency™ Collective is your All-Access Pass to every single strategy, framework, template, and training you need to build a thriving agency fueled by your expertise, not just your labor.
“What’s Working Now For Agencies and Consultants That Want To Escape Done- for-You Services, Monetize Their Expertise and Work A 4-day Work Week”
Got questions? DM us on Instragram or Skool. Talk soon.
LEVERAGE BY DESIGN
Everything you need to build an agency that runs on systems, not hustle. Turn your expertise into leverage, your services into assets, and your time into freedom.
Create the perfect mix of high-profit services, training programs, and products that let you serve more clients while working less. No more trading time for money.
Stop trying to piece together random strategies or growing through pure effort. The AltAgency™ model gives you a proven path to scale – one that’s helped hundreds of owners take back their time while increasing their income.
BECOME THE ARCHITECT OF YOUR REFRESHED AGENCY
YOU’RE WAY BEYOND BESPOKE SERVICES
No more “custom everything” and “whatever the client wants” culture.
You know you can’t just keep trading time for money – you need to learn how to start creating leverage and getting paid for your expertise.
The days of being stuck in client delivery, working nights, and weekends are over.
Too many agency owners are trapped doing custom work while secretly knowing there must be a better way!
You’re ready to truly elevate your business into a system that is simple, streamlined and sophisticated – designed around your expertise.
You have an opportunity to do things in a totally fresh, profitable way. It’s time to become the architect of your business!
Premium & Profitable Section
Each product in your offer suite serves your audience. These offers seamlessly flow from one to the next as upsells, cross-sells and down sells. There are 3 categories of offers that can fit into your product suite:
Leveraged & Repeatable
Establish a repeatable sales system that you can re-use and deploy over and over again. We provide the tools, training, and templates for a sales process from super simple to sophisticated, so you can choose the best option for you, your style, and your bandwidth.
Sustainable with Systems
Install the essential business systems that free you from day-to-day operations while keeping everything running smoothly. We provide the frameworks and tools to structure your time, empower your team, and create clear communication channels so you can focus on strategic growth rather than constant management.
These foundational systems transform how your business operates, shifting you from constant oversight to true leadership. Your team gains clarity and autonomy while you get the space to think strategically and drive the business forward.
"Mike Spence was able to generate $50k with his new Core Offer and now enjoys a predictable and profitable business that gives him his time back."
Automation and productization freed Stephanie Casey from delivery and let her step into her role as the CEO. She confidently drives her business forward, saying, “we’re directing the show, we are driving the boat.”
Deacon joined us feeling like he was redesigning his business for every new client. After going through our program he was able to create a repeatable offer that transformed his business.
When Josh joined us his delivery was so inefficient that he was missing critical time with his family. After productizing his offer and systemizing his delivery he positioned his agency for sustainable growth and most importantly fully present with his family
All the frameworks, tools, and support you need to transform your agency from trading time for money into a leveraged business that runs without you.
Consistently create and publish content that grows your audience, influence, and sales while building your brand.
Transition to (or bolt-on) a 1:small group or 1:many delivery vehicle for your Core Offer
Our proven campaigns to validate offers, attract ideal clients, and create consistent cash flow.
Use content to start conversations, generated leads and land clients.
The proven content strategies we use that consistently fill our pipeline with our ideal prospects each month
Simplify your expertise into one step-by-step process that solves a specific problem for ideal clients.
The Perfect Week System™ Get your time back and optimize your schedule for maximum efficiency and profit while working less hours.
Find the right positioning for your business by identifying your ideal client.
Ensure Prospects never miss sales calls and always turn up qualified, excited & open
Launch a paid ad campaign to attract an influx of new leads
Describe what you do that makes you different and valuable to your market.
A simple dashboard that tracks your key metrics to continually move your business forward
Set clear rules and guidelines between you, team, and clients to get more meaningful work done.
Create the perfect hub to share your company vision, knowledge and procedures to have a more organized, informed and efficient team.
Clearly define your success criteria to build a business on your terms.
Deliver your core offer to get client consistent results with or without your direct involvement
Every single thing you need to create, launch and scale your AltAgency™ business model in one place.
OUR COMPLETE TRAINING LIBRARY
Get instant access to our complete library of frameworks, templates, and SOPs that have helped 800+ agency owners escape the trap of trading time for money. From client acquisition to delivery automation, you’ll have everything you need to build a lean, profitable agency that runs without constant firefighting.
Never waste time reinventing the wheel — just plug into our proven systems and customize them for your business. Each framework comes with clear implementation guides and real-world examples from successful agency owners.
LIVE CONSULTING & SUPPORT
Every week, tap into live consulting calls where you get direct answers to your specific challenges. Ask anything about client acquisition, team building, offer creation, or scaling your
agency. Plus, access our growing library of past consulting sessions, searchable by topic, so you can find solutions 24/7.
Our Monday Momentum Calls and Wednesday Consulting Jams ensure you’re never more than a few days away from gettingthe expert help you need to move forward.
YOUR TRIBE OF TRAILBLAZERS
Join a curated community of successful agency owners who understand exactly what you’re going through. Share wins, tackle challenges together, and build relationships with others who are committed to building profitable agencies without sacrificing their personal lives.
No more feeling isolated or explaining basic agency concepts — you’re surrounded by peers who speak your language and face similar challenges.
YOUR ACCOUNTABILITY SYSTEM
Stop letting important initiatives slip through the cracks. Through our Quarterly Trek™ system, you’ll set clear targets and get the accountability you need to hit them. Get personalized feedback on your progress, celebrate wins with peers who understand their significance, and stay focused on the moves that matter most.
Regular check-ins and milestone tracking ensure you’re consistently moving your agency forward instead of staying stuck in the day-to-day grind.
Whether you’re ready to transform your agency with our core frameworks and community support, or you’re looking for enhanced strategic guidance to accelerate your results, we have an option that fits your goals. Select the program level that best matches where you want to take your agency in the next 12 months.
This is monthly payments of $500 USD (Minimum 6 months) or Pay In Full at $2500 (Save $500)
Everything in The Collective, plus:
This is $1500 USD per month (12 month commitment) or $15k paid in full for the year (Save $3k)
"Mike Spence was able to generate $50k with his new Core Offer and now enjoys a predictable and profitable business that gives him his time back."
Automation and productization freed Stephanie Casey from delivery and let her step into her role as the CEO. She confidently drives her business forward, saying, “we’re directing the show, we are driving the boat.”
Deacon joined us feeling like he was redesigning his business for every new client. After going through our program he was able to create a repeatable offer that transformed his business.
When Josh joined us his delivery was so inefficient that he was missing critical time with his family. After productizing his offer and systemizing his delivery he positioned his agency for sustainable growth and most importantly fully present with his family
HI, I’M GREG HICKMAN!
Agency veteran turned business model innovator, obsessed with helping experts get paid to think.
I’ve spent nearly 20 years in the agency world, working with brands like Pepsi and AT&T before accidentally discovering a better way. Now, I’ve helped over 700 agency owners transform their businesses from time-consuming grind into thriving AltAgenciesTM.
I’m here to show you how to build a wildly profitable business that prioritizes freedom and impact with a lean, mighty team — while taking Fridays off!
I believe the traditional agency model is a trap for expert founders. That’s why I’ve pioneered a different path that might seem counterintuitive at first — but the results speak for themselves.
Message us with your questions, we’re happy to help!
Absolutely not! That’s exactly what we do together in the first phase. Many of our most successful members started with completely custom services. We’ll help you package your expertise into a streamlined offer that’s easy to sell and deliver.
How long does it take to start seeing results? The honest answer is, it depends on you and your current situation. Most of our clients start seeing shifts within the first 30-60 days:
How long does it take to implement the key systems? When you join, you’ll follow our proven 90-day implementation path:
Remember, some people take longer and that’s perfectly fine! There is no rush and no right or wrong timeline. We care about sustainable results, not quick fixes.
For implementing the program, we recommend dedicating 2-5 hours per week to:
Our most successful members use the Perfect Week System™ to carve out dedicated time for working ON their business vs. IN their business.
The honest answer is, it depends on your current situation and commitment to implementation. Most of our clients see their first wins within 4-8 weeks by:
Keep in mind, some people take longer and that is fine! There is no rush and no right or wrong timeline.
You probably already have most of the tools you need. Basic requirements include: ✓ A website ✓ Email marketing tool (ConvertKit, MailChimp, etc.) ✓ Basic landing page builder ✓ Zoom or video conferencing tool
We keep the tech super simple and focus on proven systems that work.
The Collective Tier includes:
Trailblazer Tier adds:
Most agency programs focus on getting more clients for your current service model. We help you completely transform your business model to get paid for your expertise, not just your time.
Our members aren’t just growing – they’re building sustainable, profitable businesses that give them true freedom and control.