The AltAgency Collective

The premiere program for agency owners, service providers + consultants creating a business that gets you paid for your expertise.

Everything you need to create, launch and scale a wildly profitable agency business that lets you take Fridays off.

Everything you need to transform your expertise into profit, your time into freedom, and your services into a system.

The AltAgency™ Collective is your All-Access Pass to every single strategy, framework, template, and training you need to build a thriving agency fueled by your expertise, not just your labor.

WATCH THE TRAINING NOW

“What’s Working Now For Agencies and Consultants That Want To Escape Done- for-You Services, Monetize Their Expertise and Work A 4-day Work Week”

Got questions? DM us on Instragram or Skool. Talk soon.

LEVERAGE BY DESIGN

Everything you need to build an agency that runs on systems, not hustle. Turn your expertise into leverage, your services into assets, and your time into freedom.

Create the perfect mix of high-profit services, training programs, and products that let you serve more clients while working less. No more trading time for money.

Stop trying to piece together random strategies or growing through pure effort. The AltAgency™ model gives you a proven path to scale – one that’s helped hundreds of owners take back their time while increasing their income.

BECOME THE ARCHITECT OF YOUR REFRESHED AGENCY

Some want Fridays off. Others want $100k months. Many want both. Whatever freedom looks like for you, it's time to create a business that makes it possible.

YOU’RE WAY BEYOND BESPOKE SERVICES

No more “custom everything” and “whatever the client wants” culture.

You know you can’t just keep trading time for money – you need to learn how to start creating leverage and getting paid for your expertise.
The days of being stuck in client delivery, working nights, and weekends are over.

Too many agency owners are trapped doing custom work while secretly knowing there must be a better way!

You’re ready to truly elevate your business into a system that is simple, streamlined and sophisticated – designed around your expertise.

You have an opportunity to do things in a totally fresh, profitable way. It’s time to become the architect of your business!

Grow a business you love without…

Ready to get off the hamster wheel and enjoy your business and life?

Build a cyclical, sustainable, integrated agency business.

Premium & Profitable Section

Clients, Members, Customers

Each product in your offer suite serves your audience. These offers seamlessly flow from one to the next as upsells, cross-sells and down sells. There are 3 categories of offers that can fit into your product suite:

Leveraged & Repeatable

Systematic Selling System

Establish a repeatable sales system that you can re-use and deploy over and over again. We provide the tools, training, and templates for a sales process from super simple to sophisticated, so you can choose the best option for you, your style, and your bandwidth.

Sustainable with Systems

Find Founder Flow

Install the essential business systems that free you from day-to-day operations while keeping everything running smoothly. We provide the frameworks and tools to structure your time, empower your team, and create clear communication channels so you can focus on strategic growth rather than constant management.

These foundational systems transform how your business operates, shifting you from constant oversight to true leadership. Your team gains clarity and autonomy while you get the space to think strategically and drive the business forward.

Here's what members have to say...

A Complete System for Building a Modern, Profitable Online Business. For Agencies, Consultants & Service Providers.

All the frameworks, tools, and support you need to transform your agency from trading time for money into a leveraged business that runs without you.

The Content Engine™

Consistently create and publish content that grows your audience, influence, and sales while building your brand.

The Leveraged Delivery Formula

Transition to (or bolt-on) a 1:small group or 1:many delivery vehicle for your Core Offer

Revenue Rush Campaigns™

Our proven campaigns to validate offers, attract ideal clients, and create consistent cash flow.

The Social Selling System™

Use content to start conversations, generated leads and land clients.

The YouTube Client Machine™

The proven content strategies we use that consistently fill our pipeline with our ideal prospects each month

Design Core Offer

Simplify your expertise into one step-by-step process that solves a specific problem for ideal clients.

The Perfect Week System™

The Perfect Week System™ Get your time back and optimize your schedule for maximum efficiency and profit while working less hours.

The Define Specialty Checklist™

Find the right positioning for your business by identifying your ideal client.

The Consultation Engine

Ensure Prospects never miss sales calls and always turn up qualified, excited & open

The Paid Ads Jumpstart™

Launch a paid ad campaign to attract an influx of new leads

The Magnetic Messaging Framework™

Describe what you do that makes you different and valuable to your market.

The Company Scorecard

A simple dashboard that tracks your key metrics to continually move your business forward

The Comms Cycle™

Set clear rules and guidelines between you, team, and clients to get more meaningful work done.

The Business Wiki™

Create the perfect hub to share your company vision, knowledge and procedures to have a more organized, informed and efficient team.

The Business Lifestyle Return™

Clearly define your success criteria to build a business on your terms.

Systemize Offer Delivery™

Deliver your core offer to get client consistent results with or without your direct involvement

Look Inside The Collective: Watch The Program Tour Video

What You Get In The Collective Experience

Every single thing you need to create, launch and scale your AltAgency™ business model in one place.

OUR COMPLETE TRAINING LIBRARY

Transform chaos into clockwork with battle-tested systems.

Get instant access to our complete library of frameworks, templates, and SOPs that have helped 800+ agency owners escape the trap of trading time for money. From client acquisition to delivery automation, you’ll have everything you need to build a lean, profitable agency that runs without constant firefighting.

Never waste time reinventing the wheel — just plug into our proven systems and customize them for your business. Each framework comes with clear implementation guides and real-world examples from successful agency owners.

LIVE CONSULTING & SUPPORT

Get unstuck fast with expert guidance on demand.

Every week, tap into live consulting calls where you get direct answers to your specific challenges. Ask anything about client acquisition, team building, offer creation, or scaling your
agency. Plus, access our growing library of past consulting sessions, searchable by topic, so you can find solutions 24/7.

Our Monday Momentum Calls and Wednesday Consulting Jams ensure you’re never more than a few days away from gettingthe expert help you need to move forward.

YOUR TRIBE OF TRAILBLAZERS

Connect with agency owners who get it.

Join a curated community of successful agency owners who understand exactly what you’re going through. Share wins, tackle challenges together, and build relationships with others who are committed to building profitable agencies without sacrificing their personal lives.

No more feeling isolated or explaining basic agency concepts — you’re surrounded by peers who speak your language and face similar challenges.

YOUR ACCOUNTABILITY SYSTEM

Turn goals into reality with structured support.

Stop letting important initiatives slip through the cracks. Through our Quarterly Trek™ system, you’ll set clear targets and get the accountability you need to hit them. Get personalized feedback on your progress, celebrate wins with peers who understand their significance, and stay focused on the moves that matter most.

Regular check-ins and milestone tracking ensure you’re consistently moving your agency forward instead of staying stuck in the day-to-day grind.

Choose Your Path To Growth

Whether you’re ready to transform your agency with our core frameworks and community support, or you’re looking for enhanced strategic guidance to accelerate your results, we have an option that fits your goals. Select the program level that best matches where you want to take your agency in the next 12 months.

The Collective




This is monthly payments of $500 USD (Minimum 6 months) or Pay In Full at $2500 (Save $500)

Trailblazer

Everything in The Collective, plus:

This is $1500 USD per month (12 month commitment) or $15k paid in full for the year (Save $3k)

Here's what members have to say...

Who is the perfect fit for The Collective & Trailblazer?

HI, I’M GREG HICKMAN!

Agency veteran turned business model innovator, obsessed with helping experts get paid to think.

I’ve spent nearly 20 years in the agency world, working with brands like Pepsi and AT&T before accidentally discovering a better way. Now, I’ve helped over 700 agency owners transform their businesses from time-consuming grind into thriving AltAgenciesTM.

I’m here to show you how to build a wildly profitable business that prioritizes freedom and impact with a lean, mighty team — while taking Fridays off!

I believe the traditional agency model is a trap for expert founders. That’s why I’ve pioneered a different path that might seem counterintuitive at first — but the results speak for themselves.

Message us with your questions, we’re happy to help!

Our team is ready to answer your questions in the DMs!

We would love to know what’s on your mind. Questions or hesitations – don’t be a stranger.

Feel free to DM us on Instagram or on Skool.

Or email us at hello@altagency.com.

We’re here to help you make the best decision for you.

FAQs

DO I NEED TO HAVE MY SERVICES PRODUCTIZED BEFORE JOINING?

Absolutely not! That’s exactly what we do together in the first phase. Many of our most successful members started with completely custom services. We’ll help you package your expertise into a streamlined offer that’s easy to sell and deliver.

How long does it take to start seeing results? The honest answer is, it depends on you and your current situation. Most of our clients start seeing shifts within the first 30-60 days:

  • Getting their calendar optimized with the Perfect Week System™
  • Landing their first productized client
  • Unlocking 5-15 hours per week through improved systems


How long does it take to implement the key systems?
When you join, you’ll follow our proven 90-day implementation path:

  • Days 1-30: Reclaime Time Method & Core Offer Design
  • Days 30-60: Marketing Engine & Sales Systems
  • Days 60-90: Team & Operations Optimization

Remember, some people take longer and that’s perfectly fine! There is no rush and no right or wrong timeline. We care about sustainable results, not quick fixes.

For implementing the program, we recommend dedicating 2-5 hours per week to:

  • Attending live sessions
  • Implementing frameworks
  • Building your systems

Our most successful members use the Perfect Week System™ to carve out dedicated time for working ON their business vs. IN their business.

The honest answer is, it depends on your current situation and commitment to implementation. Most of our clients see their first wins within 4-8 weeks by:

  • Streamlining their service offering
  • Implementing the Perfect Week System™
  • Landing their first productized client
  • Launching their first training program

Keep in mind, some people take longer and that is fine! There is no rush and no right or wrong timeline.

You probably already have most of the tools you need. Basic requirements include: ✓ A website ✓ Email marketing tool (ConvertKit, MailChimp, etc.) ✓ Basic landing page builder ✓ Zoom or video conferencing tool

We keep the tech super simple and focus on proven systems that work.

The Collective Tier includes:

  • Weekly live consulting sessions
  • Private community support
  • Template & resource access
  • Email support from our team

Trailblazer Tier adds:

  • 1:1 strategy calls with Greg
  • Quarterly planning with Lisa
  • Private Telegram access
  • In-person retreats
  • Priority support

Most agency programs focus on getting more clients for your current service model. We help you completely transform your business model to get paid for your expertise, not just your time.

Our members aren’t just growing – they’re building sustainable, profitable businesses that give them true freedom and control.