I’m a big fan of something I call a “big little business” and this video breaks down the 3 keys to a successful digital marketing agency In 2023.
A “big little business” is defined as a business with big ole revenue and teeny-tiny overhead. (That’s actually the scientific definition).
What it means in practice are high MARGINS which equals high PROFIT.
(A traditional agency has lots of revenue but also lots of overhead — whereas an Alternative Agency has little overhead. The extra profit means more security and more freedom). And if you want to grow — or even eventually sell— your agency or firm then profit is going to be the name of the game.
Here’s what to focus on in 2023 if you want a big, little, profitable business.
