Hourly billing is quietly becoming a liability. As AI compresses the time it takes to deliver good work, every hour you save under a time-based model is revenue you hand back, which means the better and faster you get, the less you earn. In this episode, Greg breaks down why buyers have stopped paying for time and started paying for certainty, and walks through the three parts of buyer certainty that determine what your work is actually worth.
Using a CRM build as the example, you’ll see the same outcome delivered three ways – fully custom, hybrid, and AI-driven – and what happens to margin in each. From there, Greg lays out the path off hourly: turning what you already do into outputs, then products, then programs, so your pricing is tied to the result you produce instead of the hours you spend producing it. If you’re still quoting projects by the hour and watching your margins shrink as you get more efficient, start here.
My FREE Offer Outcome Builder Bot: https://get.altagency.com/offer-outcome-builder?blog=ep410
Work with me to productize your service in 30 days – https://altagency.com/pgs/?blog=ep410
Already doing $500k+/year and want to work with me 1:1? Go here: https://altagency.com/consulting/?blog=ep410
