AltAgency

1:1 strategic advisory for consultants, service business owners and experts

Have me in your corner while you build a lean business you love, with time left for life

Apply for Advisory
→
See what's inside
7 left
founding spots at this rate
1:1
Unlimited, with Greg
Clarity
Know the one thing that will move the business most right now.
Focus
Stay on it, with advice built around your business and your systems.
Follow-through
I keep you on it until it's done, then we pick the next project.

You've tried learning your way out of it.

Another course.
It isn't built around you or your situation.
Another group program.
It's easy to hide and never get the help you need.
Figuring it out alone.
The real bottleneck keeps slipping.
One constraint at a time, built for your business, with me keeping you on it.
Apply now
→

Come in doing everything.
Leave doing the work you love.

Inside Advisory, you're running the business at a higher level, on 20 to 30 hours a week, with the team you already have.

Current reality
✕
Every decision still runs through you.
✕
Your growth is tied to your hours and your headcount.
✕
Most of your week goes to work someone else could do.
✕
Revenue goes up, and so do your hours.
✕
You're running a business that only works when you're in it.
Inside Advisory
✓
You spend your week on the work only you can do.
✓
Your growth comes from systems, so it no longer depends on your hours or headcount.
✓
Your systems and AI agents handle the repeatable work.
✓
Every new client adds profit without adding hours.
✓
You make the big calls, and the business runs on what you've built.

What's inside

No portal, no ticket, no team. Every reply is me.

Unlimited

Slack access to me

Message me as much as you want: questions, voice notes, Looms, docs, screenshots. I reply once a day, Monday to Thursday. Anything sent Friday to Sunday gets an answer Monday.

As you build

Feedback on your work

Send me the asset or decision you're working on, and get my feedback in near real time before you ship it.

Week one

The Kickoff

30 minutes, one-on-one. We look at where your time and money go and pick your first two projects, one in marketing or sales and one in delivery or ops. Recap in Slack the same day.

Twice a month

Bat phone calls

Two 15-minute calls with me for when something can't wait for Slack.

Weekly

Group office hours

Optional small-group office hours, Tuesdays at 11am MT, for anything that's better talked through live.

Monthly

A check on your numbers

We look at what each project is doing for your profit and your time.

Every cycle

A kickoff for each new cycle

When both projects are done, usually in 60 to 90 days, we kick off the next cycle and pick your next two.

Included

My plays, agents and library

My growing library of AI agent skills, SOPs, templates and frameworks, so a lot of the heavy lifting is already done.

Sound like what you need?
The application takes about 5 minutes. I read every one myself.
Apply now
→

What clients say

Founders who stopped trading more hours for more revenue, in their own words.

Moved from 1:1 done-for-you work to a group program in 31 days
“It was easily the best investment I made in my business. Just the pre-selling of my new program allowed me to step away from 1-on-1.”
Chris Baylis
The Sponsorship Collective
Shifted from draining 1:1 work to programs, and earned $85K in 3 months
“The early part of the process was helping us unlearn what we had been doing for decades.”
Rich Mulholland & Justin King
Missing Link
Apply for $1,500/mo →
Month to month. Cancel with 30 days' notice.

How it works

We work on two projects at a time to improve how your business runs, like a new sales process, automated onboarding, or an AI agent that handles a heavy piece of your delivery. Each project has a clear finish line.

1

Pick your two projects

The Kickoff: a 30-minute call in week one. Written recap in Slack the same day.

2

Build them with me

You or your team build with my plays, agents and strategic guidance. I give feedback on your work and help you make the calls along the way.

3

Check and repeat

We check your numbers monthly. When both projects are done, usually in 60 to 90 days, we kick off the next cycle.

What a cycle can look like
Project 1 · Marketing or sales
Example: install a two-call sales process
Done when: every new lead gets the same follow-up and sales calls without you running it from memory.
Project 2 · Delivery or operations
Example: automate client onboarding
Done when: a new client gets set up in less time, and you're not the one doing it.

What can I get help with?

Whatever is slowing your business down. Here's what I help with most.

Strategy

– Finding the real bottleneck
– Deciding what to work on next, and what to drop
– Marketing, sales and funnel strategy
– Positioning and who you serve
– Reading your numbers so you know what to do next

Productize & Monetize

– Turning custom services into products
– New offers and what to charge for them
– Recurring revenue models
– Monetizing your expertise beyond client work
– Your signature method

Automation & AI

– Content and marketing systems
– Sales assets and sales automation
– Faster onboarding and delivery your team can run
– AI agents for the repeat work
– Your AI OS and company brain

Mentorship & Accountability

– Finishing your two projects before starting new ones
– Tough calls and big financial decisions
– Ignoring shiny objects
– Your weekly schedule and monthly scorecard
– Someone in your corner who's done it
Everything I've learned from 950+ service businesses and 22 years in the agency world, applied to your business.
Apply for Advisory
→

More from past clients

Past client results from my programs, not a promise of yours.

“I sold my first offer for four and a half K. That's the same price as our old custom work, but I'm fulfilling it on my own without a team. And it feels awesome.”
Skye Khilji
Active Engine
“In the fourth quarter of 2024, they literally helped us add over a hundred thousand dollars in revenue that we would not have had had it not been for AltAgency.”
Jonathan Mast
White Beard Strategies
“My business, my life, my marriage and the way I show up for my kids has been transformed as a result of getting out of the prison I was in with a traditional agency model.”
Justin Shaw
Driven For Growth
“For the first time in seven years, I took a whole week off and didn't check in with the team once.”
Lori Bower
BowerComm
“I let my business run me at the big seven figure stage. Now I run the business based off of the constraints that I place on it.”
Casey Richardson
Craft Agency Group
“Greg doesn't just have these high-level principles. He actually has a built-out system and a process for you to follow.”
Nick Magnuson
Glacier Rock Media Group
“Since the start of the year, I haven't worked a single weekend. I have Fridays, I call it flex Friday, where I don't have anything on the calendar.”
Rob Dietz
Dietz Group
“I work three full-time days at this moment, but still the agency is growing. I've mapped out my ideal week. I'm no longer stuck in client fulfillment.”
Sander Touw
Webcrafter
“I’m at our retreat, we’ve done the ATVs, we’ve gone all around, and I haven’t fielded a single question for my team. I haven’t spoken to a single client. I’m just here, present, in the moment.”
Nathan Kloster
Dunnwysely
“I got crystal clear on how to productize my IP in a way that actually scales without duct taping things together.”
Victor Sirgado
Paramount MD
“My biggest win is really being able to productize my service and standardize the number of clients I’ve been getting per month. By productizing, I was able to run ads, and that’s really helped me create a consistent flow of leads every month.”
Lindsey Christian
Soblu
“I freed up a lot more of my time. I started enjoying the business more, visioning again, dreaming again about what was possible for my agency.”
Jessica Krewson
designKREW

Who is Greg?

I help in-demand, expert-led businesses grow profitably with a lean team.

I built the funnels behind Dan Martell, John Lee Dumas and others. Then I walked away from my own custom-everything agency because it was running me. Since then I've helped service businesses cut the custom work, build systems their team can run, and keep more of what they make.

12
years self-employed
22
years in the agency world
950+
service businesses helped

Sound like a fit?

Here's what happens next.

1
Apply
About 5 minutes. I read every application myself.
2
Hear back within 48 hours
If it's a fit, you get a payment link and a short intake. No sales call.
3
The Kickoff
30 minutes, one-on-one, to pick your first two projects.
GREG HICKMAN'S
1:1 Strategic Advisory
Month to month · Application only
$1,500
/month
10 founding spots · 3 taken
7 left at this rate

Founding members keep $1,500/month as long as they stay. After the founding spots, the rate goes to $1,800/month.

✓
Unlimited Slack access to me, voice or text. I reply once a day, Monday to Thursday
✓
Feedback on your work and direction on decisions as you build
✓
The Kickoff, plus a new one every cycle
✓
Two 15-minute bat phone calls a month
✓
Weekly group office hours and a monthly check on your numbers
✓
My plays, agents and library
✓
Month to month. Cancel with 30 days' notice
Apply for Advisory
→
The application takes about 5 minutes.
I read every one myself.
Done-for-you builds aren't included.

Questions

Greg HickmanStill not sure? Send me a DM on Instagram →@gregoryjhickman

No. The application takes about 5 minutes. I read it myself and you hear back within 48 hours. If it's a fit, you get a payment link and we book The Kickoff.

Want me in your corner?

It takes about 5 minutes. I'll read it myself and get back to you within 48 hours.

Apply for $1,500/mo →
Not ready yet? Get the email →