Run a leaner, more profitable expert-led service business in just 15 minutes a week
Two free emails a week with the workflows, playbooks and experiments I'm running with clients and in my own business, so you can create real leverage in your business.
Two emails land in your inbox each week
A short lesson on Tuesday, and a look at what I'm building and seeing on Thursday.
One lesson you can use today
A short email with one strategy, one lesson or one action, usually pulled from a client or consulting call, or from my own business. You get the problem, a real example, and the steps to fix it.
It takes about 2 minutes to read, so you can put it to work the same day.
What I'm building and seeing
Most growth advice for service founders builds a shinier piece of poop
wildly profitable
Quality product.
Fun to deliver.
a week
and business at
the same time.
A note from Greg
Hey, I'm Greg.
I spent a decade in agencies working on brands like Pepsi, Unilever and the New York Jets. Then I went out on my own and started System.ly, a marketing automation firm that built the behind-the-scenes systems for Dan Martell, John Lee Dumas, Jasmine Star and dozens more.
Back then, the only way to grow a service business was a bigger team. That was exactly what I didn't want.
So I packaged what I know into productized services, training and consulting programs. I could serve more people without the headaches of a big team.
Along the way, the lines between services, coaching, consulting and even software kept blurring. Clients care about the result, and getting there fast with as little friction as possible.
That opened up a lot of ways to make money. Today my business runs on a few income streams that work together and need less and less of me. I get more time with my family and on the bike, and I still work with clients I love.
Since 2017 I've helped 950+ service businesses do the same: productize what they know, create new revenue streams, and use systems, automation and now AI to stay lean, profitable and fun.
This newsletter is where I share what's working, what's not, and the ups and downs of building a business you love. If it ever stops being useful, unsubscribe with one click. No hard feelings.
Overheard: what clients and members say about Greg
Founders who stopped trading more hours for more revenue, in their own words.
“I sold my first offer for four and a half K. That's the same price as our old custom work, but I'm fulfilling it on my own without a team. And it feels awesome.”
“In the fourth quarter of 2024, they literally helped us add over a hundred thousand dollars in revenue that we would not have had had it not been for AltAgency.”
“My business, my life, my marriage and the way I show up for my kids has been transformed as a result of getting out of the prison I was in with a traditional agency model.”
“For the first time in seven years, I took a whole week off and didn't check in with the team once.”
“I let my business run me at the big seven figure stage. Now I run the business based off of the constraints that I place on it.”
“Greg doesn't just have these high-level principles. He actually has a built-out system and a process for you to follow.”
“Since the start of the year, I haven't worked a single weekend. I have Fridays, I call it flex Friday, where I don't have anything on the calendar.”
“I work three full-time days at this moment, but still the agency is growing. I've mapped out my ideal week. I'm no longer stuck in client fulfillment.”
“I’m at our retreat, we’ve done the ATVs, we’ve gone all around, and I haven’t fielded a single question for my team. I haven’t spoken to a single client. I’m just here, present, in the moment.”
“I got crystal clear on how to productize my IP in a way that actually scales without duct taping things together.”
“My biggest win is really being able to productize my service and standardize the number of clients I’ve been getting per month. By productizing, I was able to run ads, and that’s really helped me create a consistent flow of leads every month.”
“I freed up a lot more of my time. I started enjoying the business more, visioning again, dreaming again about what was possible for my agency.”
Run a leaner, more profitable expert-led service business
in just 15 minutes a week
Two free emails a week with the workflows, playbooks and experiments I’m running with clients and in my own business.