What is Marketing Automation? (HOW TO USE IT TO SCALE)

Yo yo yo, everybody.

Coming at you with a new video.

When it comes to growing your business you’ve probably been told to build a marketing funnel or use marketing automation software like Infusionsoft or ActiveCampaign. Listen, the tools don’t matter if you don’t have a marketing automation strategy.

But what is marketing automation?

In this video, I break down the traditional definition of marketing automation and break down how you should think about marketing automation beyond just marketing automation tools.

I even polled a few of my close friends and experts on the matter and wanted to share their answers to the question: “What is marketing automation?”

I think you’ll be surprised to learn that marketing automation tools for small business go beyond just marketing. it’s important to leverage automation for sales and fulfillment too.

These are other areas of your company that can benefit from business automation.

SO, what did you think? As always leave your comments below as I’d love to chat with you guys AND if you’re not already subscribed to our YouTube channel, you can do that here.