How I Get Higher Quality Leads and Clients

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In this video, I’m sharing a clip from one of our recent AltAgency group consulting calls where I break down exactly how to attract higher quality leads and better clients (without spending more on ads or creating new offers).

You’ll discover:

• Why most lead generation advice targets the wrong problems
• How to speak to your ideal client’s “champagne problems”
• The simple messaging shift that attracts premium clients
• Why low-ticket offers don’t always lead to high-ticket sales
• How to position your services to attract established businesses

This is a behind-the-scenes look at one of the ways we help agency owners and service providers build more profitable, sustainable businesses.

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https://www.instagram.com/gregoryjhickman/
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My Story:

☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.

☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.

☉ 2015-2017: Pivoted and launched [System. ly](http://system.ly/), a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.

☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.

☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.

☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.

☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.

☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year. I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.

Let’s blaze a new trail together,

Greg

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