🚀 Ready to add more leveraged and profitable income streams like training, consulting, and digital products to your agency?
See how The Collective™ can help 👉 https://altagency.notion.site/The-AltAgency-Collective-118536e418e6801ab186e44516b88f8a—————————————————————————————————————————————
💥Let’s keep the conversation going and dive deeper into the topics of this video in our private YouTube Chats community! 👉 https://www.skool.com/altagency-basecamp-5084/start-here-welcome-to-the-altagency-base-camp?p=82921227——————————————————————————————————————————————
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What if working less could actually make your agency more profitable? In this video, I reveal how taking Fridays off triggered a chain reaction that doubled our agency profits while cutting my work week in half.
I’ll show you the three counterintuitive keys that made it possible – including why forced scarcity attracts better clients and how mountain biking made me more strategic.
Want to build an agency that serves your life instead of consuming it?
Watch now.
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Follow Me On:
https://www.instagram.com/gregoryjhickman/
https://www.linkedin.com/in/gregoryjhickman/ ——————————————————————————————————————————————
My Story:
☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.
☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.
☉ 2015-2017: Pivoted and launched [System. ly](http://system.ly/), a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.
☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.
☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.
☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.
☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.
☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year. I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.
Let’s blaze a new trail together,
Greg
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