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In today’s episode, I’m diving deep into a personal journey that reshaped the way I run my business. In 2023, despite hitting seven figures, something felt off. I realized I was building someone else’s dream, and it was time to reinvent everything to suit my lifestyle and personal goals.
From letting go of team members to focusing on organic content and testing new offers, this video covers it all. I’ll break down the process into six key parts, sharing valuable lessons and early wins along the way. This is a must-watch if you feel disconnected from your business and need a clear plan to make it truly YOURS.
Let’s make 2025 the year you fall back in love with what you do!
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https://www.instagram.com/gregoryjhickman/
https://www.linkedin.com/in/gregoryjhickman/ ————————————————————————————————————————————
My Story:
☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.
☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.
☉ 2015-2017: Pivoted and launched System. ly, a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.
☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.
☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.
☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.
☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.
☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year.
I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.
⌚️ Time Stamps
00:00 Fell out love, redesigned business for fulfillment.
05:20 Smaller teams can be more profitable sometimes.
09:16 Workshops drive clients to premium programs successfully.
10:28 Magnetic messaging blueprint boosts digital product sales.
14:48 Various training options, premium program, unbundled offerings.
17:26 Design business model around ideal life first.
21:39 Leverage key content, automate, scale, increase value.
