Pricing: Products vs. Services

In this video we will cover:

  • Why you can make MORE with a smaller audience
  • How pharma companies are able to mark up certain products by 30% (with no change in ingredients)
  • The “Million-Dollar Business” high-level framework
  • The “Price to Leverage” Pyramid (which you might recognize from yesterday if you’re in the FB Group)
  • What you’re REALLY selling and why you can price so high for it (hint: it’s not a service)
  • A simple price graph example that reveals why you’re probably undercharging

Lets dive in.