🚨 Wanna grab my case study? Click here 👉 https://get.altagency.com/alt-case-study ——————————————————————————————————————————————- 👉 If you liked this video, check out: How I Scale Profits Without The Headcount: https://youtu.be/XJfV767A3bc?si=LgUXSuPo4pHCDXQ4 ——————————————————————————————————————————————💥Let’s keep the conversation going and dive deeper into the topics of this video in our private YouTube Chats community! 👉 https://www.skool.com/altagency-basecamp-5084/classroom/b540cdca?md=f8dd47bdb44249ef806765de62293a5a ——————————————————————————————————————————————🚀 Ready to add more leveraged and profitable income streams like training, consulting, and digital products to your agency? See how The Collective™ can help 👉 [https://altagency.notion.site/The-AltAgency-Collective-118536e418e6801ab186e44516b88f8a?pvs=4](https://www.notion.so/The-AltAgency-Collective-118536e418e6801ab186e44516b88f8a?pvs=21)——————————————————————————————————————————————What if I told you that after reviewing 1000+ agency offers, I discovered that most agencies are structuring their services completely wrong?
If you’re tired of trading time for money in your agency, struggling with client retention, or wondering how to create multiple income streams without adding complexity, you need to watch this.
Pay special attention to lesson #7 – it’s the exact opposite of what most agency coaches are teaching right now, and it’s helping our clients generate 30-50K+ months with smaller——————————————————————————————————————————————Follow Me On:
https://www.instagram.com/gregoryjhickman/ https://www.linkedin.com/in/gregoryjhickman/
——————————————————————————————————————————————My Story:
☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.
☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.
☉ 2015-2017: Pivoted and launched [System. ly](http://system.ly/), a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.
☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.
☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.
☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.
☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.
☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year. I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.
Let’s blaze a new trail together,
Greg
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⌚️Timestamps
00:00 Most agencies structure offers incorrectly: critical lessons.
05:36 Focus on excellence, not long-term binding contracts.
06:52 Plan for successful endings; leverage multiple streams.
10:52 Small initial offer improved client collaboration, profitability.
13:33 Build an agency focused on expertise and outcomes.
