If you want to create your ideal customer avatar so you can scale, you need to niche down.
You should not have more than one ideal client profile. When you go to create your ideal customer avatar, it’s critical to focus on one if you’re still under $1 million in annual revenue.
If you have two customer avatars you’re diluting your focus. When you have more than one target client, you’re admitting that you’ll always be half as good as any of your competitors that are all in on that ideal client avatar.
Most service providers resist this customer avatar exercise but the more you can simplify and niche down to just one, the easier your marketing will become.
The easier your sales will become. The easier your fulfillment will become.