CASE STUDY

From Chaos to Consistency – How Deacon Found Stability in His Design Business

Learn how Deacon Rodda transitioned from chaotic, one-off projects to serving clients with a repeatable offer while still maintaining individuality.

The client

Deacon Rodda, based in Denver, Colorado, runs a design agency for small mission-driven businesses. He knew he needed to make a change but lacked the frameworks and support to do so.

The challenge

Before joining our Foundations program, Deacon felt like he was redesigning his business for every new client, which was exhausting and chaotic. At one point, he was down to a single, toxic client and decided it was time to move on and fix everything. The unpredictability in his business impacted all areas of his life.

How we helped

By going through our Foundations program, Deacon learned to deliver consistent results to multiple clients through a repeatable offer. He created the necessary assets while delivering value and received live feedback to refine his process. This allowed him to reuse those assets for new clients joining his program.

Result

Deacon transformed his business from unpredictable and chaotic to consistent and scalable. He now serves clients through one repeatable offer that still provides individuality. He moved from being like a family practice doctor to a specialized surgeon and found the value of reflection during sales calls.

Achieve more, work less

Feel the freedom of a wildly profitable business and enjoy life on your terms

Easily the best investment I made in my business.

Chris Baylis