In this video, Greg debunks the myth that creative services cannot be productized. He shares key principles and a step-by-step process for turning your creative talents into a scalable and profitable business.
What You’ll Learn:
- Why productization is about systemizing processes, not compromising quality
- The importance of specialization and focusing on one thing
- How to create an instruction manual for your creative process
- Naming and pricing your productized service
- Three criteria for making a service scalable: teachable, valuable, and repeatable
