👉 If you liked this video, check out the simplest and best model for agencies to scale profits working 4 days per week : https://youtu.be/XJfV767A3bc?si=LgUXSuPo4pHCDXQ4——————————————————————————————————————————————
💥 Join my free community for agencies & service providers wanting to bolt on profitable training, consulting, and recurring membership programs: https://www.skool.com/altagency-basecamp-5084/about—————————————————————————————————————————————
📞 Let us help you build a high converting Client Offer that you love to sell and deliver with a marketing machine that fills your pipeline each week: https://get.altagency.com/altmodel-free-training-page
In this video, Greg Hickman breaks down 16 creative ways to monetize your expertise and elevate your business’s income without increasing your workload.
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My Story:
☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.
☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.
☉ 2015-2017: Pivoted and launched System. ly, a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.
☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.
☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.
☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.
☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.
☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year.
I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.
⌚️ Time Stamps
00:00 Shared SOPs, began training, suggested new startups wait.
06:47 Digital products boost trust, offer diverse pricing.
10:28 Online courses, licensing, certification for consultants.
11:31 Licensing and franchising for training and branding.
15:42 Create SaaS tool for additional income stream.
19:58 Productized consulting and content creation earn revenue.
23:21 Streamline processes, focus on sales strategies, growth.
24:15 Grow audience, ignore labels, prioritize profit.
