Productized services are NOT black and white…Here’s a better way to think about it.Think of productized services as a continuum and ask yourself…On one side you have services. On the other, we have a product.Productized services are in the middle.The question is, “How productized do I want to be?”As Jack Butcher eloquently stated…
Service is work without process. Productized services work with a process. Products are processed without work.I have clients that want NOTHING to do with client service delivery and so their model and offerings skew far to the right.I have other clients who love being a part of the client experience and want to offer up certain levels of customization, they find themselves near the middle.I have some clients that want to scale to the moon…they are more ‘product’.I have others that want high profit, want to stay small, and thus can be more towards the middle or a bit more left.There are a variety of ways to make a service more like a product.Many ingredients will give you more leverage in delivery vs not.You get to decide.Your goals and values will drive where you are on the continuum.Enjoy the video.
