As a service provider, have you ever felt like you’re just creating new offer after new offer for each and every new prospect that might come your way?
Well, if that’s the case, you’ve probably put yourself in a situation where you have one to two clients for each of your offerings and then you sit there and you wonder why am I not getting any traction?
Here’s the reality. If you start to look at each of your services are each of your products like its own business that need to pull from a specific set of resources, you’ll probably start creating fewer offers, right?
Transcript / MP3
As a service provider, have you ever felt like you’re just creating new offer after new offer for each and every new prospect that might come your way? Well, if that’s the case, you’ve probably put yourself in a situation where you have one to two clients for each of your offerings and then you sit there and you wonder why am I not getting any traction? Here’s the reality. If you start to look at each of your services are each of your products like its own business that need to pull from a specific set of resources, you’ll probably start creating fewer offers, right? Because if you have a specific set of resources and a specific set of ingredients that allow you to deliver on one to two or three products and then you add four, five, six, seven other products that are going to require other resources, you’re going to be spreading yourself too thin and you essentially have different businesses.
This is why I often talk about thinking about your fulfillment and your delivery process like Chipotle lay, right? They have Tacos, Fajitas, Burritos, burrito bowls, but they, they’re still using the same resources, the same people in the same process and the same ingredients to deliver each of those, you know, few hands a handful of products, right? And the reality is if you have, you know, one to two clients in seven different product offerings or service offerings, it gets really difficult to forecast how you’re going to actually keep growing your business. Well, how many units do you need to sell each? How are you going to sell each of those? And it starts to lead to this real complex situation of like not having enough marketing and sales activities or resources to correctly cell and efficiently sell each of those six or seven new offers that are probably, in reality, should be their own business, right?
So again, think back to your fulfillment like Chipotle where you can have one, two, maybe three products that all leverage the same resources, the same team, the same ingredients, and the same process. And your clients will get a unique experience, but you really still really only have one product, one service on the backend. On the fulfillment side that my friend is how you will start to actually scale your service business. And you’ll start to be able to go from having one to two client in, in, you know, seven different offerings being super diluted to having almost all of your clients coming through one core service offering and process. And you can go all in and double down on that and you’re going to see your growth really started to blow up. Now, if you want to learn more about how to scale your service business, we have a free Facebook group called the scalable service provider. I’ll link that up below. Hope you guys have a great one and we’ll talk soon.
