Recently, I attended a mastermind.And in this mastermind, my 7-figure run rate and I were like tiny babies compared to a lot of the people there.One of the guys, a peak performance coach who works with CEOs and Olympic athletes, was talking.And he said one key to peak performance is doing LESS — not more.That hit me like a truck.(Especially because I know a lot of agency owners and service businesses are all about doing more, more, more…)As I thought about it, I thought about all of the areas I could be doing less…And it turns out quitting things, made me more profitable.