πΒ Ready to add more leveraged and profitable income streams like training, consulting, and digital products to your agency?
See how The Collectiveβ’ can help π https://altagency.notion.site/The-AltAgency-Collective-118536e418e6801ab186e44516b88f8aβββββββββββββββββββββββββββββββββββββββββββββ
π₯Letβs keep the conversation going and dive deeper into the topics of this video in our private YouTube Chats community! πΒ https://www.skool.com/altagency-basecamp-5084/start-here-welcome-to-the-altagency-base-camp?p=82921227ββββββββββββββββββββββββββββββββββββββββββββββπ¨ Wanna grab my case study? Click here π https://get.altagency.com/alt-case-study ββββββββββββββββββββββββββββββββββββββββββββββπ₯ The Secret Behind Service Businesses That Doubled Revenue While Working Less in 2023
While most service businesses struggled with longer sales cycles and shrinking margins last year, a small group of owners discovered something different. They broke 3 “sacred rules” of running a service business – and their revenue exploded.
In this video, I reveal:
- The counter-intuitive way to 3x your profit margins
- Why working more hours is actually killing your growth
- The exact system I’d use to build a million-dollar service business in 2025
- How one client deleted 80% of their services and doubled revenue
- The 4-phase roadmap to scale without trading time for money
Based on data from 800+ service businesses we’ve helped transform, I’ll show you the exact framework that’s working right now to build a business that serves you, not traps you.ββββββββββββββββββββββββββββββββββββββββββββββFollow Me On:
https://www.instagram.com/gregoryjhickman/
https://www.linkedin.com/in/gregoryjhickman/ ββββββββββββββββββββββββββββββββββββββββββββββMy Story:
β 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabelaβs where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.
β 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.
β 2015-2017: Pivoted and launched [System. ly](http://system.ly/), a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.
β 2017: In Feb, accidentally stumbled upon the AltAgencyβ’ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.
β 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.
β 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.
β 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.
β 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year. I make these videos to share how the AltAgencyβ’ model works for me and how itβs helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.
Letβs blaze a new trail together,
Greg
ββββββββββββββββββββββββββββββββββββββββββββββ
βοΈTimestamps
00:00 Focus on foundational business time, energy, money.
03:30 Focus on energy management, not time management.
08:34 Sell outcomes, not deliverables; improve alignment, results.
09:51 Market gap exists for lower-cost strategy-focused solutions.
16:13 Affordable options allow customers to test expertise.
19:12 Build down to scale up your business.
22:46 Achieve work-life balance with our business program.
23:34 Watch video for multi-revenue stream details.