"Sometimes the old needs to die in order for the new to be born."
In order to grow your business, you may need to let go of legacy clients. Focusing on specializing and offering a single service can help you build a more predictable, profitable business. Don't be afraid to say no to projects that fall outside your area of expertise.
When you commit to specialization, you'll have more room for the right clients and get powerful referrals. Simplify your marketing by developing a point of view around your expertise and taking it to your channel of choice. Learn more about productization and why it's important by checking out the link in the description or watching this video.