Create A Great Client Experience For Your Digital Agency
I was recently in a Lyft (it’s like Uber if you’re not familiar with it) and while I normally would just browse on my phone or listen to a podcast, this driver did something different...
First, he had a clipboard of recommendations of things to do around the city. This list was curated by other passengers. So anyone coming into the city could see what the locals were recommending to do and see.
Second, he had a photo album of pictures to look at from around the city that I could look at instead of just doing what I always do — turn to the phone.
Obviously, not every driver does this. Which is why I’m not writing about them today.
But this driver cared about his clients. He wanted to create an experience.
It wasn’t just about the transaction like so many businesses focus on.
And that got me thinking…
What are you doing to create a great experience for your clients?
In today’s episode, I’m sharing 5 things you can do right now for your clients to give them a better experience working with you.
Transcript / MP3
A key part of delivering amazing, repeatable results to your clients where they become raving fans really starts by having an amazing client experience.So all the way from when they've given you the money onboarding through the delivery process....
In this video, I want to break down five things you could be doing in your onboarding process, in your digital agency to start creating a great client experience.
Let's get it going.
For three years, my agency built funnels and automation systems for the biggest names in marketing today. Since then, I've transformed that agency into a hyper profitable training and consulting business. While everyone is out there talking about scale like it's some sort of destination, we'll be asking the real question. How do you transform your business into a more scalable model using the knowledge, skills, and expertise that you already have? This podcast is here to give you the answer. Join me and follow along as I learn, apply and share the strategies I'm using to build my multimillion-dollar business. My name is Greg Hickman and welcome to scale
So I was just in Austin, Texas this the other week for a two-day workshop, a working on our own business. And when I got to the airport, I hopped in a Lyft and or an Uber if you don't have lifts in your city. But I hopped into Lyft, a rideshare from the airport to my hotel and in the backseat hanging on the back of the seat, there was a clipboard with a list of recommendations for places to eat and things to do in that city that the driver had curated and put on hanging on the back of the passenger seat. So that right when I sat down in the back of the car, I could see this list. But what was really cool was there was also a pen hanging with a bunch of other empty spots for the passengers who were actually from that city to make suggestions. Obviously in a Lyft or an Uber, people are going to and from the airport.
So people that were living in Austin were writing down their favorites, favorite things to do. Favorite places to eat. And all of the people coming into Austin got to benefit from that experience. So this driver went out of his way to create a great experience for me and all the other passengers that were coming into Austin to get the most out of the city while they were there. Super amazing so much that I ended up sharing it. So think about how when you have great experiences, you, you're more likely to share those things. So if you were doing that in your agency, how might your clients be sharing that to their audience, which might bring in more clients? Another thing this Lyft driver did was had, he had a photo album that basically said, you know, for when you're bored and you flip through it and there are a bunch of different pictures, uh, from, from the city, a wide variety of images.
That was really cool. Which was interesting because I found that also really refreshing as a part of this experience because instead of, you know, heads down on my mobile phone, like many of us do in the back of these car rides on our way to the hotel or wherever we're going, it was actually a digital disconnect. And I got to kind of quickly flip through and look at some really interesting photos. I don't know where the photos came from, but between the clipboard and that photo album, he was helping create an experience for his passengers on the way to the airport. And so what that ended up doing was obviously one, I'm now sharing this to my, my own audience cause I thought it was really interesting. Now I'm sharing it with you guys. So it's become this little viral thing now obviously it impacted how rated him in the rideshare app.
And even my tip, which I gave him a great tip because he went above and beyond. So how are you actually creating a great experience when you guys get new clients? I wanted to share five things that you could be doing that I know we do for our clients and I've seen and experienced when I've invested in other agencies and service providers that really can start to delight your new clients. And I'll even go as far as saying, create great clients, right? The experience can be choreographed to the point where they become raving fans and the relationship is off to a great start all through using systems and automation before there ever is even a human touch point potentially. So here are five things that you could be doing in your digital agency to create a better experience in client fulfillment. The first one, create a welcome kit.
So when we have clients that join our programs, they receive a box in the mail that has a bunch a bunch of swag in it, they get socks, a water bottle. There's a workbook that has a lot of worksheets that we're going to be going through together as we work together and a welcome letter sort of welcoming them into our community. Thanks. Thanking them for trusting us, et cetera. And so without even knowing it a few days after they get started with us, they're receiving this package in the mail with our logo on it. Now they have branded swag that they can put on becomes marketing for us. But all the while sets off a great or starts with a great, um, you know, kickstart relationship off with a great start so to speak, uh, where there were, where they become stoked about working with us, excited about working with us.
So the second thing is, uh, something that we can all do really low hanging fruit is using an app called [inaudible]. I'll link it up below. But basically what you can have happen is when a client buys from you, you can receive a message to your phone and you can record a personalized message. So every time we get a new client, my phone lets me know and I record a quick personalized message letting them know, you know, some things to expect and how they can make sure that they're going to be successful and how to get help and all of those things. But it's just that one little personal touch that is super easy for me, even as the owner to drop in a message and welcome them into our group and just share our, our mutual excitement for getting started as well. Number three is kind of holistic around a lot of this, but choreograph the welcome.
So one, we sent a bunch Oro, we have a welcome kit that's going out right? This is all designed with intention and when they get welcomed into our Facebook group, we have a standardized way of welcoming people into the community so they can introduce themselves to the rest of the group and we have fun with it. So also be sure to incorporate your personality, but if you have a group element to your service, which if you watch some of our other videos, I highly recommend you add that to your agency. You can really start to combine all of these things to create a little choreography of welcoming clients into the beginning stages of working with you that really will establish that relationship, get them excited, get you guys excited and lead them into getting great results. Um, so the choreograph welcomed that actually led into the fourth thing, the, the invitation into the community.
We have a, a template, a template that we use that we [inaudible] use to introduce all of these people where they get to share something unique about themselves with the, with their peers. And lastly, number five is to map out their journey and identify where the quick wins are going to come in. So we serve digital agencies and we help them transform by replacing and or surpassing their done for you service revenue with revenue that comes from training and consulting and group programs done with you programs and services. And so when they come in, we want to orient them to what steps are going to lie ahead and really give them a roadmap and [inaudible] and to identify where they might find those quick wins within the first three to five weeks of working together. So not only have we sent them a welcome kit, we personalize message them via video from myself.
We choreograph this whole entire experience, including a personalized welcome, introducing them to the community. But we've also shown them, Hey, here's where you're at now. Here's where we're going and here's where those quick wins are going to come in the first few weeks of working together. So I hope this is helpful. Uh, and I really just wanted to share some of the things that we've been doing in our business that we've even seen from other businesses. Just like this Lyft driver when I got picked up in Austin to go above and beyond. It's not just, Hey, let's hop on a kickoff call and figure it out in real time. That's too reactionary. If you want to really create amazing clients, you need to start thinking about the experience and create a choreography around that. So if you were unsure of where to start, there are five things that you can get started with today. Maybe you don't implement all of them right away, but over time you can start adding on to that experience, really showcasing your excitement and also setting your clients on the winning path to success when it comes to working with you. OB found that helpful and we'll talk to you guys soon.
If I give you five to 10 new clients, would you or your agency break if so, your current agency model is broken? I struggle with this too, until I found a better way. By adding online programs, training, and coaching to our agency, we've doubled profits without adding more hours. If you want to work directly with me and my team to transform your agency, visit myscalablebusiness.com to learn more.