🚨 Wanna grab my case study? Click here 👉 https://get.altagency.com/alt-case-study ——————————————————————————————————————————————- 👉 If you liked this video, check out: How I Scale Profits Without The Headcount: https://youtu.be/XJfV767A3bc?si=LgUXSuPo4pHCDXQ4 ——————————————————————————————————————————————💥Let’s keep the conversation going and dive deeper into the topics of this video in our private YouTube Chats community! 👉 https://www.skool.com/altagency-basecamp-5084/classroom/b540cdca?md=f8dd47bdb44249ef806765de62293a5a ——————————————————————————————————————————————🚀 Ready to add more leveraged and profitable income streams like training, consulting, and digital products to your agency? See how The Collective™ can help 👉 [https://altagency.notion.site/The-AltAgency-Collective-118536e418e6801ab186e44516b88f8a?pvs=4](https://www.notion.so/The-AltAgency-Collective-118536e418e6801ab186e44516b88f8a?pvs=21)——————————————————————————————————————————————Feeling stuck in your agency business? In this video, I share practical solutions to fix your agency business, improve agency profit margins, and get more clients while reducing stress and avoiding burnout. Learn how to simplify agency services, systematize your operations, and build a sustainable agency that allows you to take time off. Whether you’re wondering why your agency isn’t profitable or how to scale without burnout, this is your guide to creating recurring revenue, standardizing workflows, and growing smarter. Watch now to discover lessons from successful agency owners and build an agency you love running. ——————————————————————————————————————————————
Follow Me On:
https://www.instagram.com/gregoryjhickman/ https://www.linkedin.com/in/gregoryjhickman/
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My Story:
☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.
☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.
☉ 2015-2017: Pivoted and launched [System. ly](http://system.ly/), a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.
☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.
☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.
☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.
☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.
☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year. I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.
Let’s blaze a new trail together,
Greg
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⌚️Timestamps
00:00 Agency freedom turned burnout; transformed into profitable machine.
04:21 Build your own business; avoid excessive customization.
08:09 Focus on one channel; leverage existing network.
13:05 Create offers, scalable assets, and test pilots.
16:54 Biggest clients often yield less profit. Prioritize self.
18:18 Design business for life; focus, take breaks
—————————————————————————————————————————————Unhappy with your business and personal life balance? Learn how to design a business that serves you and enhances your overall happiness. In this video, Greg Hickman breaks down a unique framework that allows business owners to build their businesses around their dream lifestyle without sacrificing profit.
Discover the “me first” principle and how to structure your time, energy, and money for maximum fulfillment. Want to transform your life and business? Greg shares real-life success stories and practical steps to help you achieve the ideal work-life balance.
Find out how you can enjoy more personal time while still growing a thriving business. Watch now to take control of your future!
Follow Me On:
https://www.instagram.com/gregoryjhickman/
https://www.linkedin.com/in/gregoryjhickman/ ————————————————————————————————————————————
My Story:
☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.
☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.
☉ 2015-2017: Pivoted and launched System. ly, a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.
☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.
☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.
☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.
☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.
☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year.
I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.
⌚️ Time Stamps
00:00 Build a business that enhances your lifestyle.
05:07 Evaluate business through time, energy, money.
07:29 Plan for minimum income; prioritize ideal lifestyle.
09:59 Set priorities first: rocks, pebbles, then sand.
13:11 Committing to challenges prepares you for adversity.
17:32 Collaborative planning for trips ensures fun, savings.
19:52 Build a business prioritizing personal life balance.
