How I Hit $83,333/mth In 11 Months (The Foundational Four)

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Are you tired of chasing clients for your agency? What if I told you there’s a way to have clients come to you, pre-sold on your expertise?


Want to know how I hit $83,333 a month in my agency? It wasn’t by doing ALL THE THINGS. In fact, I focused on just four key areas. Today, I’m breaking down the Foundational Four that skyrocketed my business and can do the same for yours. Stick around to learn how to simplify your agency and scale your profits.

MY STORY

☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.

☉ 2014: Sold my house, quit my job and proposed to my now wife and went all in on my first my first agency. Failed miserably.

☉ 2015-2017: Pivoted and launched System.ly, a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.

☉ 2017: In Feb, I accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.

☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.

☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.

☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid 6-figures in income, working 25 hours a week and clients have been the most happy since we started.

☉ 2024: Team is lean, fun and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year.

I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.

Let’s blaze a new trail together, let me help agency owners get paid more and stay seen as experts. It’s a scalable approach that makes handling more business smoother and keeps you from getting bogged down in one client’s world.

Greg Hickman

CEO & Lead Mentor

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