For agency owners, consultants, and service providers
The AltAgency® model shows you how to turn your expertise into multiple income streams: Clients, Members, and Customers. So your business stops depending on you trading time for money. Straightforward, no theory, read it in one sitting.
Instant PDF download · Read it in an afternoon
Is this for you?
The honest question
Here’s the deal. The traditional agency model has you trading time for money. So when you want to grow, you do the obvious thing. You take on more clients and work more hours.
And it works, right up until you’re at capacity. Full team, working nights and weekends, can’t take on one more client, and still not making the money the workload deserves. Been there?
The thing that actually changes it is the model. Build around a few offers across your customers, members, and clients instead of piling on more custom work, and the business stops depending on you to run.
The idea in one picture
Instead of scaling up in size, you structure your business around three complementary streams, so revenue keeps coming in without you delivering everything, forever.
Stream 01
Fewer, premium clients where you do the high-value work and build your IP. The work you actually love doing.
Stream 02
Recurring revenue from a productized program or membership. Group support instead of one-to-one delivery.
Stream 03
Low-ticket offers like workshops, courses, and templates that bring in buyers and pay for your ads.
What’s inside
Twenty-four pages, no filler. Here’s exactly what you’ll walk through:
Intro
Breaking Free From the Traditional Agency Model
01
02
Why Multiple Income Streams Matter
03
Building Your Expertise Stack
04
05
Turning Your Expertise Into Scalable Assets
06
The AltAgency® Roadmap
Plus a resources section to help you get started
Who Wrote It
Built funnels for Dan Martell & John Lee Dumas
~900 founders helped
Before AltAgency, I ran my own agency. Built funnels for founders like Dan Martell and John Lee Dumas, then hit the same wall almost everyone I coach hits.
Full team, working nights and weekends, couldn’t take on one more client, and still not making the money the workload deserved. Turns out the whole problem was the model.
So I rebuilt it. We’ve since helped about 900 founders productize their services and expertise using the same frameworks in this book.
Testimonial
“I loved that it was straight to the point and no BS.”
Heine
“I’d been searching for something to help me systemise our agency. As soon as I started reading, I knew I’d found what I’d been looking for. It just clicked, and I could see it taking us in the right direction.
Greg also has a great way of explaining things. He breaks down what can feel like overwhelming concepts into something practical and easy to apply.”
Richard E
“The ebook is a great example of the value they teach. Instead of asking you to read hundreds of pages, they guide you through the concept in a beautifully designed and highly practical way. I became a member right after reading it :).
Becoming a member of The Productized Growth System was a real eye-opening example of how simplicity can make even complex business systems easy to understand. These 24 pages explain the core idea clearly, visually, and without unnecessary complexity. It gave me a completely different perspective on how to move away from a purely done-for-you model and build a more scalable business.”
Jana B
“This book changed the way I looked at my services. It helped me see them not simply as work delivered to individual clients, but as genuine products that could be structured, improved, and scaled. It was the first step toward imagining a new business model, less dependent on constantly selling my time and more focused on turning my expertise into lasting value. The first step and eye-opening read for anyone ready to rethink their business.”
Luca B
The longer you stay plugged into the traditional model, the harder it is to unplug.
You can keep trading time for money and hope the math improves, or spend $7 and an afternoon seeing a genuinely different way to build. No upsell required to get value from the guide itself. If you like how I think, we can talk about implementing it together later. That part’s up to you.
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A few quick answers
No, it is a short 33 page book, direct to the point.
Absolutely, we have served hundreds of consultants, agencies and service providers – the concept works across all three.
This is a short, direct to the point 33 ebook, not a full book so we wanted to price it accordingly for you.
You will receive two emails. One is your order receipt from the payment platform. And the second email will be from hello@altagency.com with your link to download. If you don’t see the email, please check your spam/promo folders. Still don’t see it, shoot us an email and will get you taken care of.
Maximum Profit, Minimum Hustle: A Better Way to Build Your Agency
Fewer Clients. More Profit. The AltAgency® Method by Greg Hickman
Mock-up for review . based on altagency.com/guide
