Justin Day is the owner of Swarm System, an agency that helps scale businesses through lead generation. With a decade of experience in the agency world, including seven years running his own business, Justin had built what looked like success from the outside. His agency evolved from video production to become a full-service provider, consistently growing and adding more services to meet client demands.
Despite making good money, Justin found himself trapped in a lifestyle that was unsustainable. Working from 3 AM to 8 PM, he barely saw his fiancée and had no time for friends or personal interests. The COVID pandemic had devastated his business, leaving him $100,000 in debt and forcing him to rebuild. While he successfully grew again, the growth came at a steep personal cost.
The constant client calls, bi-weekly check-ins, and endless hands-on involvement in every aspect of the business left him exhausted. His relationship was suffering, and weekends became a desperate attempt to decompress through unhealthy binge behaviors, only to start the grueling cycle again on Monday. Despite the revenue, Justin realized he had built himself a prison instead of a business.
Previous attempts to solve these challenges through various masterminds and frameworks provided temporary relief but ultimately led back to the same hamster wheel of chasing growth at the expense of life quality. The traditional agency model had him constantly trading time for money, with each new client adding more complexity and demands to his already overwhelming schedule.
The AltAgency™ model provided Justin with a clear framework to reshape his business around his desired lifestyle. Our approach focused first on reclaiming his time through strategic calendar blocking, starting with making Fridays sacred for working on the business rather than in it. This initial taste of freedom showed him what was possible with proper systems and delegation.
Through our operations frameworks and guidance from our team, particularly Lisa’s direct accountability coaching, Justin learned to step back from constant client involvement. He implemented proper delegation systems, hired an operations manager, and restructured his team roles to reduce his direct involvement in day-to-day operations.
The model helped Justin shift from being trapped in service delivery to building a business that could run without his constant presence. By focusing on leveraging his expertise and building the right team structure, he was able to maintain high service quality while dramatically reducing his personal involvement in every client interaction.
In just four months, Justin doubled his agency’s revenue while building an efficient team of 18 people, finally breaking free from the 3 AM grind to reclaim his life. The implementation of the AltAgency™ model transformed both his business and personal life, giving him the freedom to take Fridays off, plan a two-week vacation to Bali, and rebuild his relationship with his fiancée – all while maintaining the momentum of a rapidly growing business.
Feel the freedom of a wildly profitable business and enjoy life on your terms
Chris Baylis
