Today's video is a bit different.
I'm bringing you inside one of our client coaching groups where I shared a message that many of our clients needed to hear.
It's a message that might just be the kick in the butt that you need.
That's the only reason i'm sharing it.
You are probably over complicating things...
And it's hurting you.
So...I said what I had to say as a coach and mentor to our clients.
We call these #realtalk or #toughlove moments.
Watch if you want a kick in the butt. (Warning: it's 28 minutes. Cuz that's how long the message needed to be)
Transcript / MP3
This one's going to be a tough love episode. Now, if you're new here, welcome, this is going to be an interesting episode to get started with, but if you're not sure of who we are, we coach and train agency owners. And I only say that because I want to give you context because the rest of this video is going to be the snippet that I pulled on a snippet, the whole call it motivational, pep talk, call it tough love, call it real talk that I shared with our clients, uh, in one of our private client communities, mainly because I see it over and over and over again, you're over complicating things. You are, our clients still do it. Sometimes we still do it, but our clients pay us to call them out on their stuff and tell them when they are getting in their own way.
... So I had to go and drop a video yesterday, uh, really just laying out some things and letting people know where specifically they are. Over-complicating it. And I think it's a message that you could find value in is about 28 minutes moving on from this. So, uh, hunker up, if you feel like you need a little kick in the butt today, hopefully this is it. Uh, and I know this is a little bit different than the episodes that we've been releasing, but the message still applies. Whether you're a client or not. If you're trying to grow a business, if you're trying to become better than you are, become a better version of yourself to have a better business, all those things, then watch this watch until the end and share your biggest takeaway in the comments below. Let's do it.
Look, I'm saying this coming from a place of love and a place of, um, as your coach and your mentor, um, what's going on. Edwin won, um, just got off a call with the coaching team. And we were just talking about where people are getting stuck. Um, what's going on Jocelyn or joy? I don't know. I just said Jocelyn, but joy. Um, and we were just talking about like where people are getting stuck. What's happening. Um, we talked about the folks in Academy. We talked about the folks in foundations and I, a few things. Um, I know a few, a few of you guys are linking up and you were meeting together to help each other. I F N love that this is why the community is so powerful, so continue to support each other. Now some of you are way over complicating things to the detriment of your progress.
And I want to break down how simple it can and should be. And I'm speaking to some of you from the point of, it's hard for you to imagine how something could be now done for you, or that you think that your clients all just want done for you. That's all because that's how you've ever positioned yourself. You can change that by showing up differently. That will change when you show up differently. It won't just change because you joined the program. It won't just change because you now have a signature service and you want to do things done with you. You need to talk about it. You need to communicate now for you designers, you do not need a beautiful landing page that breaks down your signature service. You do not. It actually will hurt you right now. Here's why in foundations, you are trying to get a small group of clients.
This is not prime time. This is not scale. This is validation. Get people in the door so that you can refine your process, selling it as a pilot, selling it as a beta is designed to be selling something unpolished raw. That is to benefit you. If you make a beautiful landing page and then you take them into a raw and unpolished deliverable, they will feel that. And it will create obstacles that you do not want to have. So all of you designers, I love that you love, love to design. I love that you're creative. You are not helping yourself by creating unnecessary pages. Thinking that this one page is going to do all of the heavy lifting to convince someone, to talk to you, irrelevant, unnecessary out of sequence, period. If you choose to create those pages and you are struggling to have conversations, it's probably because you're spending too much time creating these beautiful assets instead of having conversations, instead of talking to the marketplace, instead of putting yourself out there and speaking up about the expertise that you know, you have the people that sell from pages like the ones you're, some of you are trying to design are paid a lot of money because they are good at copywriting direct response copywriting.
It's not just about the design. I'm sorry. Those pages are psychologically written to take advantage and move people through a mental shift to buy. If that is not your skillset, you're just good at design. You're going to have a page that looks beautiful and isn't helping you get people into a conversation. All we care about right now is having conversations in order to start a conversation, words need to come out of your mouth and you need to invite people, stop hiding behind design and hiding behind pages that you don't need. And I know that this offends some of you, and I'm not sorry. We literally had three pages on our website to get to almost a hundred thousand dollars a year, three total pages, a homepage, and the application page. So for the booking pages, you literally are over complicating things. Now, when you're growing and you're yourself scaling and all that stuff, yes, those things are important and they will help, but keep your eyes focused where you are at right now and where you want to get to is going to require you to become someone different.
You have to offer something different. That's why the signature service exists. We're getting rid of a lot of the stuff that you probably don't need to do. We're mapping things out so that you know who to hire. Some of you might have to do a done for you. Some of you might have to do it done with you. You'll notice that there are only three pages that we ask you to create in foundations three, the booking page, the application page, and the confirmation page. You do not need any more pages. In fact, I know multiple people that have built seven figure businesses with literally only focusing on those three pages period. So what do you care more about having something look perfect or actually moving forward and having progress in what you came here for? The only reason that people don't hit the desired result by the end is that they over-complicate things.
Now, part of that overcoming occasion is definitely mindset. And that is a serious thing. And some of you that are outside of the design topic, I think we need to talk about as well. All right, what's going on, Chris? You came into a hashtag tough love moment. I need to get one of those flying things across the screen that says hashtag tough love. Some of you are feeling like actually this baffles me. So on, on our coaching call, we were chatting about a few people that were struck, that we know are struggling, that have actually said one thing to the community. Yet. They said something completely different to us. I've had conversations with a few of you where we got you crystal clear on what your front end offer needs to be. And your backend offer needs to be yet. You're still saying, I don't know how to apply this.
It's probably because you just, I just haven't applied it, period. Just do it. You literally just need to do stop thinking. And do you constantly talking about like, what you're going to do is just motion. That is not action. Action is deciding, doing the thing that you decided on and receiving the feedback and then repeating, designing a land page so that you don't have to write an email to your list or post something about what it is you do and how you can help people on LinkedIn or responding to someone. Who's asking a question that you know, how to answer or recording a Facebook live video and putting it out into the world, adding value to the marketplace. If you're not doing those things, that is all a distraction for what you need to be doing. We used to offer a bunch of other stuff in this program that were actually distractions.
We stripped them out. And when we stripped them out way more people started winning. And guess what? People that struggle and move slower are the ones that are trying to unnecessarily add those things back in. And they didn't even know that we used to have them in the program. You don't need a sales page, sorry, you don't, you don't need a whole new website yet. That's out of sequence. You don't need to go rebrand your entire business right now out of sequence. You don't need to be running ads right now out of sequence. What you need you could be doing is using the marketing plan, the templates and the scripts, and just the fact that you know what you're talking about. And you're coupled with your desire to actually help people and speak, speak up, right record a video podcasts, whatever your mode of communication is that you prefer do that.
Do that consistently. And show me that you do that 60 days in a row. And I guarantee you that if you did that for 60 days, not design a landing page, not design, all this other stuff that is makes you feel like you're moving forward, you will get way more results. Stephanie posts, how she did one post on LinkedIn, because she's starting to speak up and she has conversations. That's one freaking post, speak up. If you want to, the known, you have to go out there and be known. You have to talk. If you want to be a leader in your marketplace leaders, don't sit in the shadows behind building landing pages. They talk and they share their methodology and they share their beliefs. And they're not afraid to do so. And actually, you know what some are afraid to do so, but they do it anyway.
There are a reason, there are not a lot of things in the program that we're asking you to like create a program overview page unnecessary. Then there are some of you that are trying to combine pages that we've given you like a, an opt-in page and Academy and a sales page. And you're trying to merge the two that will not help you. I was just breaking down to the guys in the coaching call. I'm really glad I'm in the hot seat later today. Yeah. Tough love. I'm coming in hot guys. Serious. Honestly, the reason we take you through the nine steps in foundations is because it is the only things need to do battle tested. The only variable you you're adding the complexity and you need to, to become someone different to, to go to where you want to get to you can't operate the same way anymore.
Some of you are literally like, I don't know how I'm going to make this transition. It's starting to make the transition. There is no seamless, boom. It's all roses and butterflies like business is bumpy. It's going to be a challenge regardless. No matter what program you take, no matter what tactic you use, it doesn't matter. This is, this game never ends, right? You're if you guys are in the game of business, it is the game that can not be won. The only way you lose the game is if you stop playing period. So we redesign this program from the ground up the beginning of this year to take out a lot of the unnecessary things that we're getting. People stuck like a sales page, like having to create their whole webinar right now for you. If you're looking to transition and simplify your offering, eventually move to one to many, eventually get out of custom projects.
Some of you are going to have more progressions than others. That is okay. It took us seven or eight progressions guys. Like some of you guys are complaining that it's going take to like, get over it. This is business. You can't just leap across the bridge. You might have to build the bridge first. Okay. So stop. Over-complicating it. And like I'm grad glad that Chris is on. What's amazing about Chris. And some people are like, you always talk about Chris, right? Well, he was successful, but you know, what's why Chris is successful. Why Chris is successful is because he's still a student. He still applies. Every single time. Chris asks a question. He says, if I'm out of sequence or an out of order, tell me I want to just do the right thing. Here's what I'm thinking. I'm going to do. Just let me know.
Otherwise, like he wants to be guided. He is being coachable. If he wants to go do something and he's he's into being wrong and he's open to going in a different order because we tell him that's what he paid us for. So it's no shocker to me that in 31 days he generates $39,000. It's no shocker to me that a few months after that, from his signature service that did not exist, he generated over a hundred thousand dollars. It's no shocker to me that if he continues doing the same things that you came in here doing that he will never have to do done for you ever again. If he so chooses. Now, some of you want to do done for you.
You can do that. You can do whatever you want. It's your business, right? We want to clean things up. We want to make it easier. The sooner that you commit to the one thing that you're going to sell and not design seven signature services, the faster that you will succeed, period, faster, that you will succeed. Is it hard? Yes. It's hard to say no to a lot of other things. That's why I need a transition plan. You need to make guidelines for yourselves, which we've talked about. You might need to take one or two clients done for you in a way, Hey, that you know that you won't offer two years from now, but it's a means to the end right now, period, you guys have to stop over-complicating things. I can't make you. I can't make decisions for you, right? You don't need our approval on signature service.
You just need to follow the framework and follow through on talking about it and selling it, being comfortable, selling something that is not complete yet is unpolished. Guess what? We're still fixing our signature service. We call it 3.0, we're unlike really version eight or nine subtle tweaks over and over and over again. Right? Because guess what you guys coming through, even now allow us to make it better. We were just talking on our coaching call about a video that I did yesterday on the coaching call, where I talked about, Hey, it's okay to go through progression. It's from one-on-one and done for you to done with you. One-on-one to one, many done with you. That's okay. And very normal. Like we're going to add that to the training as a required thing to watch, because some of you guys just need to be reprogrammed up here.
You guys have been operating the same way for probably decades. And like I've said, previous podcasts, sometimes the old has to die in order for the new to be born. I know it seems a little difficult right now, but like, where do you want to be in three years? Where do you want to be next year? At some point, if that's a different place than where you're at right now, this is the work most for most of you because you're in here. This is the work that is the beginning of it. That transition. We can't always talk about eventually transitioning. We have to start transitioning. That's why there is a specific material in this program. And that's why we're like, just launch it. Just go because that is actually part of the process that will get you the results that you want. Period, guys, stop.
Over-complicating it. If we need to unprogrammed up here, that's fine. That's normal. But the way you've operated up until this point is not how you're going to get forward. You can't keep talking about the same services that you used to offer and then try to put all of them, them into one signature service. That's defeating the whole purpose of why you came here. You have to start simplifying your business. Complexity does not scale at all. Some of you have literally told us that you're clear and confident on what you need to do. And then you haven't actually implemented it yet out of fear or afraid to put yourself out there. And you're then talking to others as if it doesn't work. The only thing that doesn't work is you, you haven't done the work, do the work period. I know this might sound harsh, or some of you might be offended.
Some of you that are new in this program that are like, what the hell Greg is going off? I don't do this very often because I normally, you don't have to. But sometimes guys, you need a little bit of a kick in the butt. That's why you paid us. You're here because you need a kick in the butt. When is enough enough? Don't just resort to the old behaviors because you're in this new group. Like you invest in, in the program and being in this community is an important step in your transformation. It is not get to work. Start talking about it. Challenge yourself, put your back against the wall. Challenge yourself to go live every single day for the next 15 days, 16 days, 20 days write an organic post on LinkedIn or Facebook inviting people to chat with. You demonstrate your expertise. Just fricking talk about the thing that you can help people with.
The only person that cares about done for you or done with you or DIY is you period. Your clients care about the results. You should be talking about the results. If they're talking about done for you and all that stuff. It's probably because you're talking about too much logistics period. And yes, it's going to take reps going to take some time. It's going to take practice. That's what I have practice every single day. One of our old, one of our clients and Academy, uh, he's like, don't you get tired of saying the same thing? No, because every time, every single time I say it, I get to say it a different way. I get to say it better. I get to say it with a new angle that not only helps me, but it helps someone else connect with it. If you do not love who you serve.
And you're trying to over-complicate things as a distraction to, you know, actually doing the work, like there's not much else I can really help you do. Like you can't come through this lens and do the work for you. You have to just be willing to go serve. You're not selling, not sleazy. You talking about how you can help someone is service. It's what leaders do. Go look at the people. Well that you look up to you probably follow content that they create. They've maybe written a book. They maybe have a YouTube channel. They maybe have a podcast. Those are all things that eventually you will probably have. Some of you might have them already utilize them. You have a voice utilize it. So guys foundation, you need three pages in three pages. Okay? The booking page, the application page and the confirmation page. What's going to convince someone to get on that calendar is you talking, whether it's writing an email, doing a Facebook, live, writing, a LinkedIn post calling people.
I don't care. You have to put yourself out there to create a dialogue. So that the next logical thing that you would say in that conversation is we should book a time to chat about this. Here's the link book. You do that a hundred times and get, you know, close 10%. That's 10 clients say you charge 10 grand and 10%, very conservative. You should be closing 20 or 30. You just made it a lot of money. If you only sold one, you just made 10 grand. You got your return of investment. You want your return on investment is when you start amplifying and double down, you got to put in the reps. It's not going to look good. The second rep's not going to look good. You do 10 pushups every single day. Guess what? At some point 10 pushups is going to be really easy, but that first few days probably sucked.
So guess what? Your first few pieces of content are probably going to suck sometimes. No, one's going to reply. Doesn't matter. You're not doing it for the fame. You're doing it for the fact that that's what a leader dirt would do, period. So going to get off my pedestal now, because I have some work to do, um, hopefully some of you found this useful. There's a few of you still watching. If you're watching the replay hashtag replay and give me an amen, but guys stop. Over-complicating it. Oh, and for those of you that are watching that are in Academy, you need two additional pages. So foundation, all you need booking page application, page confirmation, page, move into Academy. You need a opt-in page and the delivery of the opt-in. That could be a webinar that could be a lead magnet. There's five pages. You can generate seven figures a year with those five pages, period.
You don't need a blog. You don't need a page about, about us. Are they helpful at some point? Yeah, totally. But the meat and potatoes are those five pages and the inputs that you constantly do each and every day to reflect nine, bringing people to you, moving people through that engine, to get in onto your calendar and selling them and enrolling them into the offer that you have. You'll get a lot of your time back in your day. If you actually only did those things, some of you want to keep making it more complex. That's why you're burning out. That's why you're working more than 40 hours a week. That's why you're exhausted. And can't wake up early in the morning. That's why you're probably skipping workouts. You're adding unnecessary things. Oh, and in Academy you need to ad campaigns to get started. Top of funnel and bottom of funnel.
I literally, while I was running my own ads up until a few months ago, I ran two campaigns. I constantly tweak the ads in those campaigns, but there was no middle of funnel stuff. There was no fancy anything. It was a few hundred bucks a day on the top of funnel, five, 10 bucks a day on retargeting at bottom of funnel. You do those things and you literally just perfect those things. You will be seen multiple applications and calls getting on your calendar every single week. That's it. You don't need to. Over-complicate things. You don't need to add more stuff. You don't need 15 different lead magnets. You don't. When you go to scale, you will need more. What I am doing is in scaling phase, you guys are doing is in validation and growth phase. So don't look at it. People that are scaling and replicate what they're doing, you need to focus on the fundamentals.
Hence why the program is called foundations. Hence why we talk about sometimes you got to do the unsexy work, like doing the same things over and making them better and constant improvements because guys, the more times that we take more people through foundations, the better we get at it, the more leverage we get at it, the more profitable we get at it, the easier it is for me to remove myself from it. When I so choose the easier it is for me to bring in other people to step in and replace me when I so choose is because we are focused on mastery of few things. Not all things, alright, this one has gotten pretty long. Uh, again, I'm bringing this to you out of love. I appreciate all of you. You guys are all amazing people. You guys all have tons of value to deliver to the world.
I want to impact a lot of people. And I know that part of that mission is getting to you guys to impact more people because I can't do it alone. And you guys have a lot of great stuff to help people. So I'm trying to get you out of your own way so that you can start making the results that you came here for. All right. And then taking this to another level. But guys, I can't jump through the lens and do it for you. We're here to guide you. I'm here to kick your just like I am right now, but like do the work to the work. Do the work. Repeat, let me know your biggest takeaway from this right now. Um, and the next action step you're going to take hint for many of you, it should be posting about your signature service somewhere and committing to some sort of schedule and a routine of doing that on an ongoing basis. But guys let's do it two and a half months left in the year. Let's finish strong, let's start building and that momentum for the next year. This is the time. This is the work that needs to be done to set the foundation for the next three, five, 10 years of your business. Right now you will look back on this time and want to say that you utilize this. You will see this time as being a catalyst in the transition that you're trying to make in your business. Period. I promise you that stay in it, stay plugged in, get dialed in for the long haul. And we're here to support you. Let me know how we can help just stop over company.