How Seth Made The Shift From Just A Web Design Agency To An Expert In His Market
Customer Name: Seth Erickson
Location: Dallas, Texas
Seth has a successful web design agency but always had difficulty attracting the right clients because like most agencies sort of served a wide range of clients in a variety of verticals.
And also like most agencies, they are really good at the technical parts of what they do but marketing themselves has been difficult because they've never zoned in on an ideal client.
Having invested in other coaching programs the advice he always received was generic and "just pick one".
Well, building funnels and marketing engines and packaging up your services when you still haven't gotten clarity on who you serve, what they need and how to talk to them becomes out of sequence...so Seth remained stuck.
In this interview we're going to talk through how he's been able to get clarity in who he serves and how that's changed the way he runs his business.
In this video, Seth and I talk about:
- Why he couldn't "just pick an avatar" and how that advice didn't actually help him
- How he finally broke through on how to communicate with his ideal client
- How he's been able to harness this new clarity to create marketing that's put him in front of more of the right prospects and position himself as an authority.
Quotes from the call:
You gave me 5 different exercises to look at things differently like the avatar and going through those exercises, taking notes, talking to team and being able to go to meetings with you and team have been super helpful.
inside look at seth's experience
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DISCLAIMER: This is NOT a get rich quick scheme. The sales figures stated on this landing page and discussed in this training are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT ATTEND THIS TRAINING.