From 10+ Offers To Two: How This Ad Agency Owner Has Focused His Marketing To Create Predictability

Customer Name: John Kovacevich
Location: San Francisco, CA

A year into going out on his own to start his own creative advertising John was looking for support on a plan on what to do. He knew that he had the experience to get clients’ results but now that he was out on his own it was a different ballgame.

Like many, John thought he needed to figure everything out before taking action.

Learn how Academy has helped him take little steps and do one thing at a time without getting hung up on “all the things” resulting in analysis by paralysis.

In this video, John shares:
- The frustrations of not being able to specialize despite knowing he needed to
- The ability to get help and follow a curriculum has allowed him to get unstuck.
- The impact of going from 10+ offers to 2 specific offerings and how that’s impacted his marketing.
- Overcoming perfectionism
- How the Academy process has helped him strategically carve the time out of his calendar to actually do the work assigned in the program.

Quotes from the call:

It’s hard to figure this out and just make it happen, you sort of need to get involved in the program and have the infrastructure, the support from multiple people, the curriculum that walks you through step-by-step

Going from 10 or 11 offers to 2 has been amazingly clarifying and given my marketing more focus.

Taking the stuff that’s in your head and the stuff that we just do for clients as a matter of course, that you don’t even think about, but what the program helps you do is get that out of your head and onto paper so that you better understand the process you go through to serve your clients and be really critical what you need to do and don’t need to int hat process so that you can package it in a way so it’s repeatable.

inside look at John's experience


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