Many agencies think productizing means putting a flat monthly fee on unlimited work, but that often keeps them selling time under a cleaner label.
This episode explains why a true productized offer starts with the right client criteria, one measurable outcome, a fixed timeline, and a delivery framework built around what actually moves the result forward.
The core takeaway is simple: when an agency cuts complexity and sells a precise outcome instead of endless labor, the service becomes easier to buy, easier to deliver, and far more scalable.
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