How This Agency Owner Productized Their Creative Services For Real Estate Professionals

Customer Name: Emmanuel Lao
Location: Los Angeles, CA


When Emmanuel came to us he would take on just about any client.

They had a request and he'd say "let's make it work"

Well, that led to a lot of custom projects and as you'll learn in this interview, it was burning him and his team out.

In this video, Emmanuel and I talk about:

  • How to be creative even when you productize your services

  • The mental mindset shift he made that allowed him to close 10 new clients for a brand new offering

  • The need for specialization even if you're a creative

Inside Look At emmanuel's Experience

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