How This Designer Got Consistency In His Business.

From feeling like he was creating a new business for every client he worked with to serving clients in one repeatable offer that still offered individuality.

Customer Name: Deacon Rodda
Location: Denver, CO

Deacon is a design agency for small mission driven businesses. He has known for a long time that he needed to make a change but didn't have the frameworks or support on what he really needed to do.

Before joining Foundations—he felt like he was redesigning his business for every new client he got which was exhausting and chaotic. Just before joining he was down to one client who was really toxic to work with. After trying to fix the relationship without success he decided it was time to move on and fix everything.

By going through our Foundations program he has now delivered to multiple people, been able to create the assets needed as he was delivering and get live feedback and now start using those assets for the new people joining.

In this video, Deacon and I talk about:
- How unpredictability was impact all areas of his life
- Going from being like a family practice doctor to a surgeon
- The value of reflection on sales calls

Quotes from the call:

I realized my desire and interest to do everything custom...I wasn't giving everyone the quality of work that I could.

One of the first big shifts/unlocks for me was until you package the processes involved in the thing you want to niche down into, there is no sticking, nothing to hold it.

I feel very confident that these assets I am building are actually gonna be functional assets in my business

inside look at DEACON's experience

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