Core Values

core values

How We Roll

Start Simple. Get Ninja Later

Done is better than perfect. Simple is better than complex. We constantly seek simplicity in our businesses and our lives by asking, “what does the simple version look like?”. This leads to faster action.


​Always be real, raw, open and honest with each other and clients.

It's our responsibility to tell the truth and address the facts.

When you sugar coat it, you serve nobody and don’t give people the real opportunity to improve.  

The amount you grow is directly correlated with the amount of uncomfortable conversations you are willing to have, not by sugar coating it.

​Do The Unsexy Work

The fundamentals are what make the shiny object dull again. 

The difference between the successful and those that fail, is that the successful never stop doing the fundamentals.

​Figure It Out

​“Everything around you that you call life was made up by people who are no smarter than you. And you can change it.”

– Steve Jobs

The ability to identify and solve any problem so that you become the most indispensable and valuable member of the team.

You look to bend reality to your will. You either find a way, or make a way.

​Make Decisions Fast

​Speed is the number one currency in business relationships.  SPEED is more important than perfection.

Too many opportunities are missed because a project took too long.

A good plan executed now is better than a perfect plan executed next week. Because what works now might not work next week.

The REAL feedback is going to come from the market. Be quick to MOVE and you’ll get the feedback you’re looking for faster.

​Own Your Results

​Hold YOURSELF to a higher standard than anyone else would ask of you.

Manage your own time and resources and OWN your decisions and outcomes as if this were your company.

Make decisions that can make the company better. When we all be our own boss, the company thrives.

​Know Where You’re Going

​ “In the absence of clearly defined goals, we become strangely loyal to daily trivia, until ultimately we become enslaved by it.”

- Robert Heinlein

If what you’re doing doesn’t tie directly to one of our objectives, stop doing it.

​Be Humble

Humility is keeping the business’ needs above your own.

Humble people admit their deficits and grow.

When making a decision, they are concerned with WHAT is right, not WHO is right.

To have a business that continues to thrive, hire and promote for humility and fire for ego and pride.