AI tools like Claude are forcing agencies to confront a difficult question: what work is still valuable when execution becomes faster, cheaper, and easier to automate?
Agencies built around generic deliverables are the most exposed, while strategy, judgment, positioning, and productized outcomes create a stronger path forward.
The agency model has to adapt before common services become commodities.
Join my free weekly newsletter – https://get.altagency.com/newsletter?blog=ep399
Work with me to productize your business? – https://altagency.com/pgs/?blog=ep399
Check out our products & programs – https://altagency.com/products/?blog=ep399
Already doing $500k+/year and want to work with me 1:1? Go here: https://altagency.com/consulting/?blog=ep399
