Insights – Page 3 – Alt Agency

10 Lessons From A 7-Figure Year

Join our free Facebook Group for Agency Owners: http://altagency.com/group Right before Christmas we held our annual team meeting. It was 2 days of planning 2021 and some fun team activities like trivia and a virtual escape room. I had the opportunity to share with my team, my top 10 lessons and takeaways from a record […]

My Journey To A 7-Figure Year

Want to join a free community of marketing and creative agency owners that want to grow and scale? We do free training every week. http://altagency.com/group Well, we did it. We crossed the 7-figure mark in a year. Apparently, only 3-4% of small businesses ever do that so we’re pretty pumped to finally get there ourselves […]

A “Full” Agency Isn’t Good

Don’t forget to download the free workbook here: http://altagency.com/agency-productizer-yt Maxed out in your agency? At capacity? Well, that’s nothing to write home about. There is a lot of lost revenue and people you just can’t help that need it. So if that’s the case AND you’re still working over time and not KEEPING enough of […]

Spend Time On These Activities To Get Clients

There are only 6 ways to get clients. Some are faster than others. 1 requires cash. The rest — require time, consistency and volume. They all work. You shouldn’t use only one. But you shouldn’t start by trying to do all of them. Which will you focus on? Comment below and let me know. Oh, […]

Add New Revenue Streams To Your Agency

Doing the work isn’t the only way you can get paid. If you say things like:”I build websites””I create funnels””I build marketing strategies” You are thinking and speaking like a DOer. If that’s all you thought you were it’s time to change how you think. You KNOW HOW to do. Once you get that, you’ll […]

The Wealthy Agency Owner

You’re never going to rich renting out your time.”Real wealth doesn’t come through hours. It comes through starting a company or investing” – Naval Ravikant.The problem most agency owners have is that they got the “starting a company” part right but their company is based on hours.Aka Selling their hands.In today’s video, I want to […]

How To Build A Better Marketing Machine

Want leads coming to you day in and day out?You have to build a marketing machine.Depending on where you hang out online, you likely hear funnel this, funnel that…blah. blah. blah.Funnels are important but it doesn’t have to be mysterious and it’s really just like any other machine.You have the core system which is an […]

3 Steps To Get Clients Coming To You

Hopping on a sales call and having the prospect say “I was sold before I showed up” is the best feeling in the world.It makes “selling” way simpler…and NOT feel like selling.In this video, I want to break down the 3 things we’ve done to make that happen like clockwork so that we attract the […]

Stop Overcomplicating Things (Some #RealTalk I Shared With My Clients)

Today’s video is a bit different.I’m bringing you inside one of our client coaching groups where I shared a message that many of our clients needed to hear.It’s a message that might just be the kick in the butt that you need.That’s the only reason i’m sharing it.Cuz…You are probably over complicating things…And it’s hurting […]

Do your clients want what you have?

If you’re having trouble closing new prospects, it might just be because you’re selling what YOU want not what the client WANTS. I fell into this trap a long time ago, so I know how it feels. I recently just had a client that was dealing with this very issue. In today’s episode, I’ll share […]

My Weekly Agenda Using Notion

Have you tried every project management tool under the sun and STILL haven’t found the one you like?If so, we’d probably get along great.Just recently I started using Notion.First, I started using it to manage my days/week.That’s what this video is about.But since, our entire team has started using it and it’s helping us run […]

Different types of productized services

Most people think there is only ONE way to productize your services. The most common is called “Unlimited” services pioneered by a company called WP Curve then followed up by ones like Design Pickle. But that’s only one METHOD. Now that we’ve helped about 300 agency owners productize their services and knowledge we’ve realized that […]

The 4 Biggest Mistakes Agencies Make When Productizing Their Services

I’ve boiled down my business to just a few simple things. Building assets Designing systems that make our lives easier Creating a process for feeding the above systems with the required inputs If you literally do these three things over and over across the 5 growth levers in your business, you’ll be building a business […]

3 Simple Things To Automate When You Get A New Client

Want to make your life easier when you get a new client? Want to wow your clients and have them super pumped to get started working with you? What do YOU think is more important? Value or Experience? Well, I just finished putting together this 10 minute Youtube Video on “3 Things To Automate When […]

My Top Business Lessons Since Starting My Youtube Channel

The Automatic Agency

Growing Your Agency Just To Break Even

In today’s video I want to share a common mistake among agency owners and service providers that happens often without them even realizing it. It’s usually the very thing preventing people from hitting their desired goals. I’ve been guilty of it. You might too. If you don’t do something about it, it will eventually take […]

How To Train Your Team In Your Coaching Business

We’ve been hiring and onboarding a lot of people this year. Since April we’ve brought on 5 new people to our sales team, transitioned my Executive Assistant into a Sales Coordinator, and hired a Media buyer. That’s 6 new people in the last 90-120 days.While we’re not perfect, I’ve put together a video breaking down […]

Tips To Time Blocking With Client Deadlines

How do you focus on growing your business when you’re stuck in client deadline hell? Time blocking. Time blocking isn’t a set it and forget it thing. In fact, I’ve had to change my “ideal workweek” multiple times in the last 90 days. Covid? Fix my cal. Growing team? Fix my cal. Have a baby? […]

You Don’t Need More Tactics

“What’s changed for you in the last year that gave you this momentum?” That’s what my buddy asked me the other day. He runs a multiple 7 figure coaching business and we were texting back and forth catching up on what was working / not working for our businesses and we both have been experiencing […]

How to get higher quality clients

Isn’t it frustrating when you hop on a sales call only to find out the prospect isn’t the right or doesn’t have enough money? The crazy thing — many agency owners are wasting valuable time talking to unqualified prospects. Worse, many take on the wrong clients because they have no idea where the next client […]

Don’t Discount Your Agency Services Like This

Have you ever offered a discount JUST to get a client? I’m not talking about a Pay-In-Full savings… I’m talking about you made an offer of X and the client wouldn’t move forward unless you offered it for Y. Y was less than X and deep down you didn’t want to do it, but you […]

Should agencies offer coaching?

If you’ve been wanting to add a high ticket consulting or coaching program within (or alongside) your agency services and you just can’t picture how it will work for you…this is for you. It’s super interesting when we get an agency owner that comes to us wanting to make a change in how they deliver […]

Drowning in client work?

When we get on the phone with agency owners we almost always hear things like… I’m drowning in client work and don’t have any time for my personal life I’m having some big months but it’s not sustainable unless I fix fulfillment I’m working myself to death I’m stuck the day -to day operations and […]

Driving vs. Managing: Which Are You Doing In Your Agency?

To remove yourself from the day-to-day operations of your business it requires team, systems, and process. Things that most owners aren’t good at in the beginning. If you want to grow it will require you to grow as a leader…that means you can’t make immature decisions. Immature businesses change things in the moment. A mature […]

Decision Making Process For Agency Owners

As you grow your business (and heck in life) you’ll constantly face moments where you have to make important decisions. In business, it might be an amazing new opportunity but one that doesn’t align with your actual goal at the moment…in which case, you have to say no. So, how do you know what opportunities […]

Pricing Models For Agency Owners

If you ONLY have one pricing model in your agency you’re exposed. Especially, if that pricing model is “time-for-money” better known as “capacity” or “units of time”. At AltAgency we believe you should have multiple ways to serve your clients and understanding the different pricing models and how they might apply to you is crucial […]

Consistency Is The Ingredient For Success In Your Agency

Wanna hop inside one of our client intensives with our Academy clients? We meet with our Academy clients 4 times per year in person where we cover the latest training in client acquisition, sales, delivery, systems, automation, etc. But we also cover key lessons we learned in our business in an “open the kimono” style […]

Grow Your Agency By Slowing Down

4 times a year we bring our private clients together to work on their business for two powerful days and plan their next 90 days. During that time we open up the kimono and share what’s been working for us and the lessons we’ve learned in our own business. I wanted to share a short […]

You Are The Marketer In Your Agency

“I’m really good at helping my client market their business but I never get around to doing it for myself” Have you found yourself saying that to yourself? Week in and week out I talk to agency owners who would actually be growing if they just did for themselves what they do for their clients… […]

Fallen out of love with our work?

Building and growing an agency can be tiring and exhausting. IF designed incorrectly you can easily find yourself feeling like an employee with as many bosses as you have clients. If you’ve been there, you may be in a spot where you’ve thought of closing the doors, getting a job, or doing something entirely different. […]

How to narrow down your avatar

Having a hard time narrowing down who you serve? Our client Seth joined our program and as a full-service web design agency, he has always had a hard time zeroing in on who he served. He’s had clients in all markets, industries, you name it. If this sounds familiar, you’re probably like Seth… In a […]

Don’t Do Paid Discovery – It’s A Temporary Fix For Your Agency

Want to productize and systemize your business? Ask most gurus and they will tell you to “sell your thinking” which is brilliant. But when they share the “how” and that = selling “paid discovery sessions” or “audits” … watch out. If you were giving way the strategy before this is totally a step in the […]

The Truth About Retainers For Agencies

Wanna know the truth about retainers for agencies? z Well, monthly recurring revenue is often claimed as “the holy grail” for agencies. The problem? Most agencies don’t do them correctly and worse…the people teaching and selling how to have a successful agency via introducing MRR….haven’t figured out how to deal with the client churn. Believe […]

Design Your Agency For Any Economy

If you’ve designed your agency to be an “outsourced marketing department” – ouch. This idea sounds good in theory, especially in the early startup phases of your business. But, very quickly this can backfire… And it’s not just because the economy is good or bad. That wouldn’t matter. In this video, I’ll break down how […]

Full Service Agency vs. Specialist

If you’re a full-service “generalist” agency you’re wearing invisible handcuffs that’s capping your growth. Think about this… If you need brain surgery are you going to see a general surgeon or a brain surgeon? Seems obvious right? When your prospect has a problem, they will be more willing to pay a premium for a specialist. […]

New Client Onboarding For Consulting Agencies

For most agencies, profit is lost in the new client onboarding experience. Mainly because it’s inefficient. Too many calls. Clients aren’t ready when they show up. Well, guess what? That’s your fault. Your onboarding experience should be choreographed like you were trying out for American Idol and this is your one shot at making it […]

2 Systems To Get Time Back In Your Agency

We entrepreneurs are emotional creatures.It’s very easy to get caught up in our feelings and take action (or not act at all) based on feelings. The problem is – if you make decisions based on feelings you can easily make things worse and put yourself into one of those downward mental spirals. I’ve had those […]

Growing Your Consulting Business Comes with Trade Offs

When it comes to your fulfillment. You can’t be Good, Fast and Cheap. There is always going to be a trade off and you won’t have all 3. Which 2 will you choose? When you have a problem you’re trying to solve, again you have to make a trade-off to get the solution you’re looking […]

Whether Business Is Good or Bad, It’s Because Of These 3 Areas

Make decisions based on metrics vs feelings

Getting Through Hard Times In Your Marketing Agency

As an agency owner, this is not a time to pull back. I’ve spoken to a few folks that are so afraid that they are essentially putting their business on hold……mind you they are “holding” in a position they are already not satisfied with. I don’t mean to make light of the situation, cuz it’s […]

How To Grow Your Agency In A Recession

“Greg, what’s your camera setup cuz your videos look awesome?”. If you’re curious I put together a walk-through with a list of everything I personally use. Note: Don’t let this be a distraction from you creating content for your audience. All you really need is a phone. You’ve been warned. 🙂 Transcript / MP3 What’s […]

My Facebook Live Setup

How We Coach Our Clients (Our Promise)

Some people hire coaches and think that by the action of hiring the coach their life will be different. Then they don’t implement and complain about their lack of results. Investing in a coaching and mentorship program involves two parties. I get people all the time that say “well what sort of guarantee can you […]

Operate Based On Your Core Values

We’ve all heard about core values and how important they are. You’ve probably even created some for your business that only you as the owner know cuz you haven’t woven them into the fabric of your company. I was the same for a while until I realized that my life would get easier if I […]

Top 13 Insights From 2019

I know we have about 30 days left in Q1 and all but when you learn valuable lessons you want to carry them with you so you don’t make the same mistakes twice. In this episode, I wanted to share my top lessons (lucky number 13!) that are guiding how I execute the rest of […]

The Hybrid Agency Model

If your agency has turned into you pumping out work on your client’s dime and fielding request after request – well…you got yourself the traditional agency. And you only make revenue one way. Labor. I want to introduce what we call the Hybrid Agency. I wanted to do a walk through to show you how […]

My Clients Won’t Want Done-With-You

The first excuse I hear from digital agency owners when adding on a “done-with-you” offering is that “my clients won’t want DWY”. If you think that ALL of your prospects will only EVER want done-for-you services, you need to watch this. In short video, I’m going to break down why this is 100% NOT True and […]

How To Stand Out From Other Digital Agencies

I believe we can achieve all the goals we set for ourselves and our businesses if we just focus Most digital agency owners are forced to compete on price. Real Talk – most agencies have positioned themselves as a commodity, competing against a global marketplace that will almost always be able to do it “cheaper”. […]

Do The Unsexy Work In Your Agency

I believe we can achieve all the goals we set for ourselves and our businesses if we just focus on the fundamentals. So why don’t we? Well, it’s hard. We live in an “on-demand” world where we want everything RIGHT NOW and it’s led many to believe that there are these magical silver bullets that […]

When Things Aren’t Going Your Way, It Might Be Time To Re-Invent Yourself

I used to be “the mobile guy”.If you’ve been following me long enough you know that I went through a few evolutions.Which is normal, don’t let anyone tell you otherwise.If you’ve felt stuck, unhappy and unsure of where to go next todays video is for you.In the past, I’ve said, the old must die in […]

You are not an Agency…

You are an expert.In my last email I invitedyou to be a part of a small group of clients that work directly with usfollowing our step-by-step process to launch a group coaching program in youragency,Those that took us up onthat offer think differently about themselves…They understand they candeliver more value to their clients vs just […]

How To Structure A 2 Day Workshop For Your Digital Agency

There’s something magical when you get to work in the same room as your clients. That’s why we host quarterly 2-day intensives for our elite coaching clients. We get to spend 2 solid days heads down working ON the business. I’ve gotten a lot of questions around “how” to organize a 2-day workshop […]

Key Hires For Building and Growing A Coaching Program Inside Of Your Digital Agency

As an agency owner you’re probably used to getting help. You’ve got a handful of contractors ready to call and or maybe you keep a handful of them busy each and every month…But…You pay them more than you pay yourselfManaging them is complicated Scope of work is always changing so you’re always hunting for the […]

I Spent $24k On A Coach And Revenue Went Backwards

I’ve been excited to share my experience with this.In fact, I think it’s alittle weird to be sharing…BUT, I think this will behelpful for a lot of you.*Opens kimono*So, I spent $24k on a coachand my business went backward…Yup, I said it.Revenue went backward.It’s not for reasons youmight be thinking though…In today’s episode I […]

You Can’t Fix What You Can’t See

I got a brand new episode for you to marinate on (get it?)For a lot of us, we’re operating in our business without any key metrics. And we try to fix problems without knowing these specific metrics…And that doesn’t help us assure we’re going in the right direction…Or the activities we’re spending our time on […]

10 Lessons From The Trenches (Part 3 of 3)

Today is the final part of the 3 part mini-series we’ve been sharing over the past few days. We’ve been sharing the 10 biggest lessons, mistakes and things we’ve learned as a team/individuals over the course of the last 90 days. We took you behind the scenes of our two day intensive for our coaching […]

10 Lessons From The Trenches (Part 2 of 3)

If you watched/listened to last Thursday’s episode, then you know that we’re sharing some behind the scenes action from one of our 2-day client intensives. Here is part 1. In part 2 we continue sharing our personal lessons and principles for success. Let’s get to it. Transcript / MP3 You probably already know that adding […]

10 Lessons From The Trenches (Part 1 of 3)

Our clients are in town for the next two days so I wanted to give you something special.We hold these events 3 times a year (4 next year).The next 3 episodes are going to be videos taken directly from one of our clients favorite sessions of the two days.In fact, this is a 3 part […]

Launching Group Coaching or Group Consulting In Your Digital Agency

Ever feel like you’re only moving forward because of brute force?Do all of your leads and sales come from word of mouth or referrals?Are you the key bottleneck in the business?If you’re nodding yes, then you’ve likely never escaped the first stage of growth.First, know that it’s ok.Even veteran agency owners are often stuck in […]

The End of System.ly (We’re Changing Our Name!)

We’ve been serving digital agencies for almost 3 years now. Helping them solve the same problems. Get more freedom in their business by helping them get the most out of automation.By giving them more leverage by helping them replace and surpass the done-for-you service revenue with highly profitable streams of revenue like training, and mentorship. […]

Create A Great Client Experience For Your Digital Agency

I was recently in a Lyft (it’s like Uber if you’re not familiar with it) and while I normally would just browse on my phone or listen to a podcast, this driver did something different…First, he had a clipboard of recommendations of things to do around the city. This list was curated by other passengers. […]

Don’t Package Your Digital Agency Services This Way

First of all, Happy Halloween to everyone celebrating. (And, Happy Birthday, Mom!) I hope it’s a safe and fun holiday for all of you with kids (or just doing the dress-up thing). Cole (my son) is going as Spider-Man…which he already does every other day, so for me, it has felt like Halloween for a […]

Unlock Your Sales Potential

Transcript / MP3 Oftentimes you probably end up as, call it like the nice guy where you leave the prospect feeling like, wow, you were so generous with your time with me that I actually feel like I don’t even need you right now.For three years, my agency built funnels and automation systems for the […]

The Cost of Fulfillment In Your Online Business

enough for my services?” You need to think about more than just your time and how much YOU are going to get paid. I recorded today’s video for you after we went through an exercise we recently did internally because there are a few things we’re changing up in regards to our programs. Watch today’s […]

Be The Client You Want To Have

In today’s episode, I’m dropping some #realtalk I often hear agency owners complain and saying things like… “My prospects and clients are cheap”… “My sales call didn’t go well because they didn’t want to spend what I’m worth”… And I sit there and think to myself… When was the last time YOU invested in the […]

What Does Success Look Like For You

Coming at you with something a little different today… It’s something I’ve been working on with the team and it’s made me seriously think. How often do you sit down and truly think about what success looks like to you? I know I didn’t give it enough thought. I’ve been pouring everything into sitting down […]

How To Retain Clients At A Digital Agency

So I’m talking to my friend and he has a small boutique agency doing email marketing for e-comm companies. They go in, they deploy some specific campaigns and messaging strategies that yield a lot of sales. If you look at what they pay him vs. the money he makes them… it’s an amazing ROI. Since […]

4 Things Every Agency Owner Needs To Take A Real Vacation

When’s the last time you took a vacation? And I mean a true vacation… Away from your phone. Away from your computer. Not taking meetings. Not going back and forth with your team. If it’s been a while for you, then that probably means YOU are the business and you’re the bottleneck. Here are the […]

(Leaked Coaching Call) Selling DFY vs DWY

Coming at you with a short and sweet episode today… It’s actually a little sneak peek behind the scenes from a coaching call I had with one of our clients. Many of our clients are making the transition from done-for-you services where they are the labor to done-with-you where they have more leverage without sacrificing […]

My Biggest Takeaways From our 2-Day Client Intensive

3 times a year our Leverage coaching clients come into town for a 2-day intensive. It’s one of my favorite parts of the business. I’ve always learned that the biggest breakthroughs don’t happen on a computer. They happen on paper, in a room working on your business with no tech to distract you. In our […]

2 Lessons From Interviewing My Client

I wanted to give you a “behind-the-scenes” look at some things I’ve been thinking about in my business… Whenever I’m thinking about making a change or enhancement in a specific area of the business I like to interview my clients. There is no better way to figure out if you’re doing a good job or […]

The 2 Biggest Mistakes Digital Agencies Make That Prevent Growth

These 2 things are guaranteed to keep you either broke, stuck or struggling… I know, cuz I’ve ignored these 2 things in the past myself so I’ve seen it firsthand. Believe me, it’s lethal. About a month ago I got to spend 3 days on a houseboat with some awesome entrepreneurs and we each had […]

Identify And Fix The Bottlenecks

For some reason, people choose to make their business complicated. I’d much prefer to keep things simple. And shockingly it’s the people that keep things simple that grow quickly. Simple doesn’t mean easy. In fact, keeping things simple is often really difficult. There are always new shiny objects that present themselves that we’ll want to […]

How We Run Our Weekly Team Meeting

As your team grows you’ll need to meet with them regularly to keep things moving forward smoothly. Hate meetings? Believe me, I get it. I’ve gone from having too many meetings with my team to canceling them all and back again. I’ve tried all the formats and it took us a while to figure out […]

Grow Your Agency By Doing Less

When I started System.ly I hired someone to help me with fulfillment from day zero. It was only a few hours a week. But, those few hours allowed me to go out and get more business while NOT having all of the delivery rely on me. What seemed obvious to me in the beginning, the […]

Kill The Old To Welcome The New

A lot of the times when we’re stuck in our businesses… And we’re not growing… We think that we need to make some big, radical change to get those gears moving. And the reality is, you don’t. I tell our clients, one of the most powerful skills is that of perspective. If you’re like most […]

Charge More For Your Agency Services By Solving Specific Problems

Do you solve a SPECIFIC problem for your clients? No? That’s why you don’t have a proven process and machine to capture leads and move them to a sales conversation. If you had that, you wouldn’t rely on referrals or word of mouth like you do right now. And because of that, you likely don’t charge what you’re worth […]

3 Ways To Make Your Agency More Scalable And Profitable

If the revenue in your agency has flatlined I’m going to share 3 ways most agencies break the current cap on their revenue ceiling. If you’re stuck under $50k/month…this is a must-watch. That’s all I gotta say about this one…Give it a watch. Transcript / MP3 What’s good everybody? In this episode, I want to break down […]

The Optimized Week

It’s not software. It’s not shiny. It’s not about marketing, sales or delivery. It the first tool we have our clients implement that turns them into high performers. Is called The Optimized Week. It’s our time blocking method and it’s something I personally update every 90 days. It’s been a game-changer in my life, my […]

Grow Your Agency By Getting Feedback From The Right People

Do you have a system or process for getting feedback? Who do you go to for feedback before taking action? Is there such a thing as “too much feedback”? Everyone out there will tell you that hiring people ahead of you is an accelerant to hit your goals. Which is true. But, are you utilizing […]

Get New Perspective

Have you ever joined a mastermind group? Hired a coach? Are you journaling and writing out your vision? It’s important to get a new perspective from people who are ahead of you… Making more than you… Who knows more… Getting a new perspective gets you ahead faster. When you do that, momentum builds. Your vision […]

How To Start A Business With Scalability In Mind

First things first, if you’re not a part of our free Facebook group: The Scalable Service Provider, I’d hop in there and check out all the goodness going on… …because today I’m answering a question from one of our members who asked the question around building a business with scalability in mind. So today, I’m […]

How To Get Into A Creative Mindset

Recently I did a LIVE recording of the podcast in our Facebook group to answer questions. Someone asked, “How do I get into a creative mindset?” Now, before you think I’m going to go all “woo woo” on you and talk about the mindset I think this is a really interesting question that needs to […]

Buying Clients

Buy them. I want you to go to the client store and buy clients. Yup, it’s possible. Look at any successful business and they are able to buy clients. Let me back up for a sec… How much are you willing to spend to get a new client? I bet you don’t spend much time […]

Drainers vs. Drivers

I want to break down a strategy and a philosophy that you can apply to your business… It’s something that I learned from one of my mentors. It’s called drainers vs. drivers. I can tell you it’s been a game-changer for me personally and it’s something my team now uses as well as our clients. […]

3 Ways To Increase Confidence and Speed

I was recently talking to my mom about how I felt on one of my recent runs post half marathon — I was running at a much slower pace. It dawned on me… While I was training for my half marathon — I followed a 12-week plan. Since then, I’ve just been walking out the door […]

4 Systems of a CEO

I’m not talking sales funnels… …or webinars… …or marketing automation… …or landing pages… …or any of the systems you hear me commonly talk about. Today, I’m breaking down the 4 systems I’ve continued to master as a CEO. You can have all of the sales, marketing and acquisition systems you want — but without dialing […]

When Asking Questions Is Bad

We all love learning and growing, but sometimes we don’t need the validation or guidance from others because they don’t know the answers either… Sometimes, you just need to make moves You just need to move forward and test things for yourself. I truly believe that most of us already know what we need to […]

The Seasons Of Business

Let’s talk seasons of business. And no I don’t mean the seasons like fall, spring, etc… I’m talking about seasons like the tv shows you all watch. You need to focus on certain activities within your business that apply to that season that you’re in. If you’re executing 2-3 seasons ahead of where you’re at, […]

10 Lessons From This Year

So we’re only halfway through the year and I have 10 lessons I want to share with you all today. These lessons have helped me get through some obstacles… Solved some big problems that I’ve had in my business… And also accelerated other areas in my life… Ready to dive in? Get your pen and […]

Dealing With Legacy Clients As You Grow

Do you find yourself overextending yourself with some of your legacy clients? Are you losing money on any of them? If so, you’re not alone, because we were there a few years back. We had a bunch of amazing clients that were on our original plans and offerings and over time we got smarter and […]

The Engine Builder and The Pit Crew

Are you familiar with Nascar? You know, the cars that race around the track like 500 times? If you’re like me you’ve at least seen it on TV. The car races around and every few laps they need to pull into the “Pit”. Tires changed.Oil (I don’t know, do they do that?)Give the driver waterAnd […]

Why Starting From Scratch Is Killing Your Agency

I think a lot of us have been (or you currently are) in situations where every time you get a new client, it’s like starting from scratch… The processes that you need to execute on to solve their problem … the solution looks different. And maybe even the problem that is coming in looks different. […]

Deal With The Root Cause

First and foremost, happy July 4th to those that celebrate it! All right, let me set the stage here… This new episode comes with a story. One that is a big lesson for me… We built a funnel. A common one that a lot of our clients build and you hear people talking about. A […]

Focus Meetings and Hitting Goals

I am back with a new episode today. And here’s the thing… Something I don’t think people have enough of is focus. And one thing people hate is meetings… yet they want to hit their goals. And so this is a love-hate episode with sharing a little bit of a story of some things that […]

The 2 Jobs of Marketing

There are two jobs of marketing. Literally, only two. The problem today is that it’s gotten a lot more difficult to take prospects from cold to sold, right? This why you’ve heard people get into that never-ending debate of “webinars are dead”. And really what it ends up being is — no, webinars aren’t dead. […]

From Operator to CEO

As an operator, you’re a lot of things to your business… In many ways, YOU ARE THE BUSINESS. Making the transition into the CEO of your business will require your responsibilities to evolve. You’ll have to become a builder of systems. I like to see it as a builder of people. What we’re talking about […]

Category: Insights