Rob is the owner of Deets Group, a digital marketing agency based in North Carolina that helps local service businesses gain exposure and drive leads through local search. After nine years of consistent growth, his agency had reached 25-30 retainer clients generating $50-60K in monthly recurring revenue with a team of five remote employees. While successful, Rob knew he needed to find a way to reduce his personal involvement in every aspect of client delivery to achieve sustainable growth.
Rob’s agency had become a victim of its own success. By taking on any client willing to pay and offering fully customized solutions, he had built a business that completely relied on his personal involvement. From local retail stores to hospitals, each client required unique attention and custom work that only Rob could oversee.
The impact on his personal life was severe – taking client calls during his children’s activities and working every weekend had become the norm. After witnessing his uncle’s agency collapse within two months of his passing because everything ran through him,
Rob realized he needed to transform his business model but couldn’t see how to make such dramatic changes without disrupting his existing client base.
We guided Rob through our systematic approach to transforming his agency, starting with our Perfect Week System to help him regain control of his calendar and create space for strategic work. After six weeks of implementing this foundation, we helped him deploy our Buy Back Your Time Model, which included bringing on an operations assistant to manage his inbox and handle administrative tasks.
The final piece was helping Rob narrow his service offering to create a streamlined core offer called “Local Service Boost,” specifically focused on local SEO and search ads for plumbers and HVAC companies.
Within six months, Rob completely eliminated weekend work, implemented “Flex Fridays” for personal activities, and successfully transitioned his existing client base to a more streamlined service model without losing a single client. The business has become more profitable while requiring less of Rob’s direct involvement, and continues to grow with new clients regularly signing on. Most importantly, Rob has built a sustainable agency that can thrive without his constant attention while allowing him to be present for his family’s important moments.
Feel the freedom of a wildly profitable business and enjoy life on your terms
Chris Baylis
