Bundle Strategy With Execution In Your Agency

If your agency has focused on execution (aka being the labor) you're in for a bumpy road ahead.

Execution is increasingly becoming a commodity.

So, if you fall into 1 of 2 buckets below you're gonna want to listen.

Bucket 1:

Take payment 1 and develop the strategy and or audit for your client.

Then sell them again for payment 2 to execute the strategy.

Bucket 2:

Give away strategy and or audit for free in hopes of getting paid to execute.
Both of these are bad moves.

In today's video, I'm going to share why it's important for you to bundle your strategy with execution.

And, how It's actually a win-win for you and your client.

Transcript / MP3

As an agency owner or service provider, you probably fall into one of two buckets. You will sell your strategy session or an audit to get the business. The foot in the door offer only to have to resell that person into the actual execution or bucket two. You give away the strategy or the audit for free in hopes that that will help you land the actual sale, which is the execution. Both of these are no bueno. And I'm going to talk about why we should be bundling strategy and execution together. Let's get it going. ...


Click Here to Leave a Comment Below

Leave a Reply: