Depending on where you hang out online, you likely hear funnel this, funnel that... blah. blah. blah.
Funnels are important but it doesn't have to be mysterious and it's really just like any other machine.
You have the core system which is an asset and you're going to have the inputs that feed that system/asset.
In today's video, I'm sharing a clip from one of our coaching calls where I sketch out the core pieces of the machine you need.
Warning: This is probably going to seem simpler than you're expecting. And that's the point. Don't be fooled to think that this has to be complicated.
We constantly remind our clients to "Start Simple. Get Ninja Later".
The best part is that the "simple way" can get you to 6-figures a month.
So...no real need to ever get ninja.
Transcript / MP3
Hey, what's you're about to see is a little clip from one of our group coaching calls, where I was breaking down, how we think about marketing automation and the importance of building your marketing automation campaigns in a modular way. Let's get it going.
[inaudible]
I think going direct to application is going to be hard for a lot of people. Uh, I almost never do it in the beginning when you're having conversations. It's a great place to point people. This is why we, we build everything. Modularly guys, everything we do is modular for a reason. So we have your booking page. ...
We have your application
And we have your confirmation page. So this
Do this.
As you guys have seen us call it, this is called your application Close. This is a system. Okay. Then you have an inside of this system. Um, as you already know there in between here and between these, these sections, there are emails that go out that you guys have templates for to move people through that process so that
They,
I think it's time to start drawing a cell phone so that they show up on your phone call.
Right? So
That's what you guys built inside of foundations. This is an engine. Okay. So I'm going out there. I'm on the socials. I'm on Facebook, on YouTube. I'm in LinkedIn, I'm in my email list, wherever, wherever you're out there, talking to prospects, there's people right there, there, there are people in all these places. And if I get into a conversation, I'm driving them here to this day, I'm driving them here. If we're having a conversation and I can qualify them or get close, I think that it's worth the time worth, worth it because they watched a video of mine or they saw a post. I can easily point them to here. Um, this is how we got our, our betas launched, right? Like not trying to be fancy, not running Facebook ads, just having conversations with old prospects referrals, um, putting some out into the marketplace, asking if anybody knows someone that would make sense for this thing.
And when they're like, yeah, I'd love to chat about this. Let's say sweet, pick a time and go do that. As you evolve, you add on another system, which is your, uh, opt-in page. Maybe there's a little picture right here. And some bullet points and opt-in button. And then this is your mini webinar or VSL or whatever. And there was a apply button and this button moves them to this page. Then you could also, depending upon where your content is or what you're saying out in the marketplace, you would be pointing these people here once you have it. Well, not actually that one, cause you want them to opt in. So you'd be pointing people to here. So this would be your mini webinar or a VSL, essentially the same thing or a full length webinar. Hey, I put together this thing that is going to show you X, Y, Z. And if they watch that, which again, this is another system we now bolted it on to this. And there are emails that go out to this as well. You know, that, that connect that stage.
And then there are emails in between these, these are all emails. And so these are modular systems. So in foundations, we built this and Academy. You build this, but even then contextually, there are still times where I will point people here first and or point people here. First. It really matters on the context, my YouTube videos, sometimes like I was talking about in my YouTube videos, if in my YouTube video, I basically sell my signature service and I am like, um, it's a video. That's like more of an aggressive call to action. And I'm showing pieces of our signature service or talking about that. I might want my YouTube video to have the call to action to just come right here and grab a time to speak with us. But probably 95% of the time, I'm gonna say, Hey, and if you found value in this video, I put together a 27 minute free training on the three things that you can do to grow your agency without working more hours or having to hire more people, dah, dah, dah, dah.
So I put a link below and you can schedule that. And so you have these different places that you're appointing people, but these are just two assets and systems that work for you. And the, um, I just did a video, not too long ago. You guys just need to keep working on the inputs that fill them. And the inputs are pretty simple. There's only a few options. There's three types of traffic paid partner and organic, right in foundations. We want you to use your organic opportunities. Possibly some light partner asks to just get enough conversations to get those beta clients at scale, you're doing all of these things like you're going to add paid. That's what we, we start talking about that in inside of Academy, inside of Academy, we're going to turn it, turn your signature service into a content cadence, where you have, you know, a tool like a marketing plan. You're going to choose a communication, uh, you know, your flagship communication style. You know, for me, it's video by a YouTube. That's like everything I create is based around a video that doesn't have to be what you do. You might be really good at writing and write like blog posts or articles, things like that. So, you know, we have video, we have pictures, we have words. We have audio like whatever your medium of choice is. Those become the inputs at this level that are pointing down into the system. That makes sense.
